55DSL
  • 281 Lafayette St.
  • New York, NY 10012
  (212) 226-5055

  • 281 Lafayette St.
  • New York, NY 10012
  (212) 226-5055

The slogan at this Diesel spin-off is: "Live at least 55 seconds per day." The hip offerings dispensed on premises include T-shirts, jeans (of course), glasses and other streetwear—almost enough selection to clothe a customer from head to toe. The designs draw inspiration from such sources as hip-hop, skater culture and action sports to produce a casual, active twist on Diesel.


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