Opens December 13, 2017. Hershey’s Chocolate World has unwrapped a new chocolate experience in Times Square where you will find uniquely Hershey experiences to personalize and customize your favorite confections. Let your imagination run wild as you mix and match your favorite Hershey products, or get creative and design and personalize a Hershey’s chocolate bar wrapper. Enjoy warm baked treats and refreshing chocolate beverages at Hershey’s Kitchens Bakery or visit Hershey’s largest permanent s’mores experience, where they serve fresh made s’mores from an authentic camper. The store is open daily from 9am to midnight.