On April 12, New York City joined forces with the Meetings Mean Business Coalition and destinations around the world to celebrate the third annual Global Meetings Industry Day (GMID). More than 250 planners from across the northeastern United States attended NYC & Company’s GMID event at the NFL Experience Times Square, one of the City’s newest attractions with group space, where we were proud to share industry insights and update the planner community on what’s new across the five boroughs.
The City celebrated the global impact of the meetings and events industry—which contributes $325 billion in direct sales to the US economy each year according to the Events Industry Council—by lighting the skyline blue. The Empire State Building, One Bryant Park and 4 Times Square, along with One World Trade Center in Lower Manhattan, marked the occasion. On the west side, the Javits Center activated its state-of-the-art lighting system for GMID, and Pier 17, opening this summer at South Street Seaport, was also lit in blue.
More than 2,100 LinkNYC screens located across the five boroughs displayed GMID imagery throughout the week, registering more than 3 million impressions, and on the afternoon of April 12, there was a GMID takeover of Vornado Realty Trust’s Times Square billboard, one of the largest in the City.