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Promotional Tools

Photo: Julienne Schaer

New York City is the ultimate location to plan an event that will draw attendees in record numbers. Our Destination Services department has the tools to ensure you get the word out to potential attendees.

Delegate Discount Pass

Our Destination Services team is pleased to offer our clients the exclusive Delegate Discount Pass. This pass contains offers from restaurants, retailers and attractions throughout the five boroughs. Deals range from 20% off to a free glass of wine to buy-one-get-one-free tickets. Offers are good for attendees, exhibitors, planners and staff of all meetings, conventions or trade shows taking place in New York City. Deals can be redeemed by printing the booklet or loading it on a mobile device. To obtain a copy of the Delegate Discount Pass, please email destinationservices@nycgo.com.

Pre-promotion at Your Previous Year’s Event

For select shows, NYC & Company Destination Services managers will staff a customized New York City–branded booth and provide dynamic literature to promote your future meeting in New York City during the current year’s show.

Our staff will be available to answer questions and drum up excitement about meeting in NYC.

Promotions Using Customized NYC E-blasts

Send personalized e-blasts, designed by NYC & Company, to promote your meeting, educate your attendees and generate excitement about New York City. E-blasts can also be used to inform your attendees about what is happening during their visit. Your e-blasts can provide links to various sections of our website or to your own registration site.

Media Library

NYC & Company maintains a library of digital images of New York City for use by the media, meeting and travel professionals and NYC & Company members for noncommercial promotional use. Our images are available for download in a number of high-quality digital formats, including print-ready 300 dpi JPEG images and web-ready 72 dpi JPEG images.

Travel Content

The Destination Services team will provide you with New York City travel content for your website and other promotional materials, including how to get here, how to get around, where to see a TV-show taping or sporting event, as well as some additional fun pre- or post-meeting activities for delegates. Welcome information can be completely customized with links back to nycgo.com, where visitors will find up-to-the-minute information about everything going on in NYC. You may also post NYC & Company’s official welcome video to get people energized about visiting New York City.

City Support

NYC & Company works closely with the City and State governments and can assist you in requesting letters of support or proclamations from the Mayor or Governor. Additionally, our in-house communications team can assist with press releases and social media support leading up to and during your show, depending on its size and scale.

NYC & Company Official Guides

NYC & Company provides official guides and maps for you to distribute to your meeting attendees to help you promote New York City and your event in a compelling way.

NYC & Company Street Banner Program

NYC & Company operates an exclusive, citywide street-pole banner program. With high-profile, strategically placed street banners, we can help build visibility and recognition for your conference, trade show or convention while you’re in town. This media opportunity can even help generate revenue for your event.