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Destination Services Tool Kit

Photo: Brittany Petronella

New York City is the ultimate location to plan a convention, trade show or event that will draw attendees in record numbers, and our Destination Services team is here to help ensure it's a complete success. We offer both turnkey and customized tools to help you get the word out to potential attendees about your meeting and all there is to explore while they are visiting New York City.

Member Services 

Let the Destination Services team send your RFP to our members through a lead or referral process. We have members in every category to cover all your needs, including venues, reception spaces, transportation companies, group theater and attraction tickets and business services. Once you’re ready to see a space, we can help you with a custom site visit to aid in your decision-making.
Contact destinationservices@nycgo.com or your destination services manager for more information.

General Information 

Get an overview of the tools that our Destination Services team offers to assist in your promotional efforts, and make sure to check out the great content we provide on nycgo.com to help give your attendees an idea of what they can expect from their visit to the City.

  • Checklist of Services 
    Here’s everything our Destination Services team is able to help with in the time leading up to your meeting.
  • Destination Services Look Book 
    Here are visual examples of turnkey and customized tools that may be available for promoting your meeting.


NYC & Company offers a variety of resources to help you plan your New York City event, and for your attendees to help plan their visits. Contact destinationservices@nycgo.com or your destination services manager to order our complimentary publications for your own use or for distribution to your attendees.

  • NYC Official Meeting & Event Planner 
    Our go-to guide for planning your meeting in New York City. (Available in digital and print versions.)
  • NYC Official Visitor Guide 
    This guide is useful for exploring the diverse neighborhoods throughout the Bronx, Brooklyn, Manhattan, Queens and Staten Island. (Available in digital and print versions.)
  • NYC Official Visitor Map 
    A portable map that helps visitors navigate the City’s many neighborhoods and attractions. (Available in print.)

Multimedia Assets 

The links below will provide access to photos and videos to promote your New York City meetings. Note that you must register for an account with the NYC & Company Multimedia Library to access photo and video assets.

  • Media Library 
    Find high-resolution images and video footage to help you promote New York City.
  • Promotional Videos 
    Use these two short videos of the City to get attendees excited about your upcoming NYC event.

Content Assets 

Find pre-packaged editorial content about New York City for use on your show’s travel page.

  • Welcome Page Info 
    Content for your event website Welcome Page that has been written for your immediate use in promoting to attendees.
  • Travel Page Content 
    Give your attendees all the information they need to know to navigate the City with ease.
  • NYC Content/nycgo.com 
    Visit nycgo.com for dynamic content to keep attendees up to date on the latest happenings in NYC.
  • Seasonal Content 
    Here are overviews of the four seasons in the City for use on your event website Welcome Page.
  • Book the Block Tool Kit 
    To support trade shows and meetings that bring their business to New York City, we’ve created the Book the Block Tool Kit. It contains assets to help you explain to exhibitors and attendees the importance of booking stays within contracted hotel room blocks when registering to attend a meeting.
  •  Basic Info
    This quick guide to essential things like the City’s layout, weather, tax and tipping practices and other helpful tips for visitors is a great way to prepare your attendees for their NYC experience ahead of your meeting.
  • ESPA Accessibility Guide 
    This downloadable resource guide for meeting planners, created by the Event Services Professionals Association (ESPA), is designed to ensure that you are following accessibility standards for your meeting or event in New York City.
  • Tips for Visitors
    These strategies will help your attendees navigate the five boroughs on public transportation, and feel confident about their safety  while they're in the City for your event.
  • NYC & Company Logo 
    Feel free to include our logo on your site with a link back to nycgo.com. Please reference the following guide as well as review any logo places with your Destination Services representative.
  • Maps 
    NYC & Company’s map will help you and your attendees get around the five boroughs.
  • Neighborhood Maps
    ​Familiarize your attendees with the neighborhood around your meeting.


NYC & Company offers many deals and discounts for your meeting attendees. You are encouraged to share any and all of the promotions below with your attendees, exhibitors and event staff either through your show travel page or through dedicated e-blasts.

  • Delegate Discount Pass
    Available to all attendees, exhibitors, meeting planners and event staff, the pass offers delegates the opportunity to experience all the City has to offer during their stay, with discounts and offers at 75 member restaurants, attractions, museums and retailers.
    2020 Delegate Discount Pass, valid from January 1-June 30, 2020
  • Visitor Services and Offers 
    Here are services and offers for attendees to enjoy while visiting NYC.
  • Broadway Tickets 
    Skip the lines, buy tickets and find everything you need to know about Broadway shows, in one place.
  • Sporting Event Tickets 
  • Attraction Passes 
    Purchase discounted passes for New York City’s top attractions.
  • Delta Meeting Network
    Take advantage of group travel discounts and incentive programs through Delta Meeting Network by using NYC&Co when prompted for a promotional code.

Customized Services 

Depending on the nature of your program, NYC & Company offers additional customized services to get the word out about your meeting, trade show, conference or event in New York City. Check out our Destination Services Look Book to see examples of many of the customized tools we offer.

To inquire about any of the following customized promotional tools, please contact the Destination Services representative that you have been working with, or email us at destinationservices@nycgo.com.

  • Pre-Promotional Tools
    • E-blasts
    • Save-the-Date Postcards
    • Personalized Cocktail Napkins
  • Exhibitor Assistance Letters
  • Social Media Support & Collaboration
  • Mayor and/or Governor Letters
  • NYC & Company Press Releases
  • Street Pole Banners
  • Customized Maps
  • Family/Companion/VIP Programs