ALON Marketing Group is a well-respected tourism sales, marketing and tourism training consulting company whose focus is B2B (business-to-business) travel trade client relationship building. ALON's three pillars of success are: conducting tourism training programs for destinations and their stakeholders; supporting individual tourism regions and suppliers with sales and marketing to the travel trade; and producing effective tourism sales programs for suppliers to connect with travel trade buyers. ALON is a recognized resource for inbound operators and global travel trade buyers who call on ALON frequently to assist with product, destination, and itinerary development strategies.