Ootoya's specialty is traditional Japanese home cooking in set-meal style, or teishoku. While teishoku is very common and popular in Japan, it is still uncommon in New York. Ootoya’s teishoku are made up of various dishes, consisting of meat or fish, rice, miso soup, and pickled vegetables, plus soba (buckwheat noodles) made fresh every morning. The space, set in the Flatiron District near Chelsea, features an attractive modern, minimalist design by Shigeki Yoshimoto.