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Zagat Survey

"By the people, for the people" might be the unofficial philosophy of publishing powerhouse Tim and Nina Zagat's city guides. Originally a hobby, the Zagats' polling of colleagues and friends of restaurants has expanded to thousands of savvy residents, who dish on local restaurants (more than 1,800), shops, hotels and attractions, rating service, decor, food and, of course, cost—with a coveted top score of 30 for each category.