Roberto Paciullo, a native of Salerno (a port city south of Naples) opened the original Zero Otto Nove ("089") on Arthur Avenue in 2008, named after Salerno's telephone area code. Riding a wave of Naples-style pizza fetishism, the place focused on pies, but a full southern Italian bill of fare was also available, delivered in belly-busting portions. More recently, this branch has opened in the Flatiron District, and combines the menu of Paciullo's other Bronx outpost, Roberto's Restaurant, with that of the original Zero Otto Nove.