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All In NYC: Tool Kit


As life has changed in dramatic and unexpected ways this year, New Yorkers have once again shown the world our trademark resilience.

All In NYC is a revitalization campaign that seeks to capture the infinite experiences of life in the five boroughs and the immutable spirit of the people who live here. This is an invitation to all New Yorkers—and New Yorkers at heart—to show their love for this city as we begin our inevitable revival.

As a contributor to the City’s infinite experiences, you can own this message and give it the momentum it deserves. Below is everything you need to take part in our campaign.

Go All In on NYC

There are plenty of ways to rally behind the five boroughs right now. Here’s how to get involved.


Download the Tool Kit

Our downloadable tool kit includes exclusive brand guidelines, promotional assets, merchandise designs, a social media initiative and more. Simply agree to our terms and conditions and download it now.



Update Your Member Listing

Are you an NYC & Company member? Update your listing to reflect your current hours, health and safety protocols and more.