CROPPED- project rainbow

Project Rainbow

Photo: Walter Wlodarczyk
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This June, New York City will welcome as many as 4 million visitors for WorldPride NYC 2019 and the 50th anniversary of the Stonewall Uprising. Project Rainbow is our unique initiative empowering member businesses to unify their branding in celebration of the event and in solidarity with all that it represents. Below you’ll find all the resources and information you need to ready your business for WorldPride in New York City.

Together, let’s paint the town proud.

Tool Kit

This tool kit includes three easy recommendations to help your business showcase your rainbow colors before and during WorldPride. In addition to the co-branded “Acceptance Matters” window cling we’ve created in partnership with Mastercard, you’ll find a suite of custom designs and suggestions for vendors who can produce them. Download the tool kit here.

 

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Design Files & Brand Guidelines

Access the original design files for assets showcasing our shattered rainbow motif, plus official guidelines to help our tourism community align around a consistent brand identity. The suggested vendors named in the tool kit already have these files on hand. Download the files here.

 

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Become a Project Rainbow Ambassador

The impact of Project Rainbow hangs on the participation of businesses all over NYC. Can you spread the word and inspire your neighbors and sister organizations to paint the town proud for WorldPride 2019? Click here to volunteer as a Project Rainbow Ambassador and, if selected, we will be in touch with more information, helpful advice and tools to engage your neighborhood(s).

 

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Submit Your #NYCproud Photo

Show the world how your business is supporting Project Rainbow and celebrating WorldPride. Our favorites will be featured on the WorldPride NYC 2019 page, an official resource for the millions of visitors coming to New York City for this milestone event. Submit your #NYCproud photo now via Instagram or our upload tool.

 

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Got feedback or questions about Project Rainbow or WorldPride NYC 2019? Write to us below and we’ll get back to you as soon as possible.

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