Tourism Ready

Members of the travel trade, including travel sellers, bundlers and event planners, seek out unique and authentic NYC experiences to offer their clients. Our Tourism Ready program gives local businesses a better understanding of the power of the travel trade, as well as tools for working with this valuable sector to secure advanced bookings and repeat business.

Tourism Ready 1.0: An Intro to the Travel Trade

For those who may not have worked with the travel trade, this program gives an overview of the industry and the benefits of working with it. This series will prepare you to engage with the trade, identify relevant tourism audiences, outreach to industry players and leverage promotional opportunities. The program consists of seven 2-hour sessions that take place throughout the year.  

Tourism Ready Borough Committees

Members within the Bronx, Brooklyn, Harlem, Queens and Staten Island collaborate to promote their local neighborhoods to the travel trade. This program consists of quarterly committee meetings with work projects and assignments between meetings. Members must qualify as “Tourism Ready” in order to engage in committee initiatives.

For more information about NYC & Company’s Tourism Ready program, contact Reagan Stulbaum at rstulbaum@nycgo.com.