2-FOR-1 BROADWAY TICKETS RETURN THIS WINTER WITH NYC & COMPANY’S
NYC BROADWAY WEEKSM
—Booking Is Now Live for 24 Participating Productions Offering Performances January 21 through February 10—
—New NYC Winter OutingSM Program Aligns NYC Broadway Week, NYC Restaurant Week® and NYC Must-See WeekSM—
New York City (January 9, 2019) — NYC & Company, New York City’s official destination marketing organization, announced today that NYC Broadway Week tickets are on sale to the public. The popular biannual program, now in its ninth year, will run January 21 through February 10, 2019, offering visitors and New Yorkers the opportunity to purchase 2-for-1 tickets to 24 acclaimed Broadway shows. Of the productions, 11 are new program participants, including: Tony Award® –Winning Best Musical The Book of Mormon; critically acclaimed drama The Ferryman; modern, LGBTQ+ comedy The Prom; and star-studded production True West, among other highly sought-after shows. Tickets for NYC Broadway Week can be purchased now at nycgo.com/broadwayweek.
“Broadway is synonymous with New York City and NYC Broadway Week is an exciting way to discover and experience the world’s best theater at an extraordinary value,” said Fred Dixon, president and CEO of NYC & Company.
*The 24 shows participating in NYC Broadway Week Winter 2019 are:
- The Band’s Visit
- Beautiful – The Carole King Musical
- The Book of Mormon**
- The Cher Show**
- Chicago The Musical
- Choir Boy**
- Come From Away
- Dear Evan Hansen**
- The Ferryman**
- King Kong**
- Kinky Boots
- The Lion King
- Mean Girls**
- My Fair Lady
- The Phantom of the Opera
- Pretty Woman**
- The Prom**
- True West**
- The Waverly Gallery**
*Subject to availability. Blackout dates may apply.
**New participants in NYC Broadway Week.
“We are so proud to again partner with NYC & Company for NYC Broadway Week, which is such a celebrated program,” said Charlotte St. Martin, president of The Broadway League. “With nearly three weeks of 2-for-1 tickets and a wide variety of productions including family friendly shows, creative revivals and exciting new works, it’s a great time to go to the theatre.”
NYC Broadway Week is produced by NYC & Company in partnership with AARP, Audience Rewards, The Broadway League, Telecharge and Ticketmaster. NYC Broadway Week will be promoted through exclusive content on NYCgo.com, out-of-home media across the five boroughs, print and digital advertising, commercials running in NYC taxicabs and through social media posts across regional travel and lifestyle influencer accounts and the organization’s verified handle @nycgo using original content and user-generated content pegged to the hashtag #NYCBroadwayWeek.
Since its launch in January 2011, NYC Broadway Week has cumulatively sold more than 1,225,000 tickets, generating nearly $84 million in revenue for Broadway. The program, now in its ninth year, welcomes travelers and locals to experience globally renowned, only-in-NYC theater at a value, benefiting the 87,000*** strong local Broadway community and bolstering the greater NYC tourism industry. According to The Broadway League, 7.6 million*** visitors purchased tickets to one or more Broadway shows in the 2017–2018 season.
Last month, NYC & Company announced the alignment of three signature programs with a new initiative, NYC Winter Outing. From January 21 through February 10, NYC Broadway Week, NYC Restaurant Week (concludes February 8), and NYC Must-See Week will create an irresistible draw for domestic and international travelers as well as NYC residents looking to experience a curated selection of the best of New York City entertainment, dining and activities on a dime. For additional information, interested consumers can visit nycgo.com/winterouting.
***According to The Broadway League 2017–2018 fact sheet https://bit.ly/2Ara5iI
About NYC & Company:
NYC & Company is the official destination marketing organization and convention & visitors bureau for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nycgo.com.
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