—Partnership Promotes Travel Between Two Destinations with Asiana Airlines—

Seoul, South Korea (December 6, 2017) – NYC & Company, New York City’s official destination marketing organization, has renewed a city-to-city partnership to boost international tourism between Seoul, South Korea and New York City. Originally formed in 2011, the one-year collaboration includes the exchange of marketing assets, the sharing of best practices in tourism marketing, and promotional offers to bolster reciprocal travel between the two destinations including special fares by Asiana Airlines through mid-January.

“It is a proud moment to renew our city-to-city agreement with Seoul—one of the coolest and most dynamic cities of the world—and to demonstrate our continued commitment to this world-class destination. Seoul was our first city-to-city tourism partner in Asia, and South Korea is a burgeoning market, with 386,000 visitors to New York City last year – a 36% increase since our original agreement was signed. Now, more than ever, it is important to reinforce our commitment and do all we can to welcome global visitors to both of our destinations,” said NYC & Company president and CEO Fred Dixon.

“We’re delighted to welcome the renewal this year after the first agreement six years ago. We hope Seoul will be able to attract not only New Yorkers but also those international visitors who come to New York City through this collaborative marketing efforts” said Mr. Joon-ho Ahn, Director-General of Tourism & Sports Bureau, Seoul Metropolitan Government. “As the joint marketing period overlaps Pyeongchang Olympic Winter Games in February 2018, we hope to welcome more New Yorkers to Korea.”

As part of the partnership, the cities will exchange media valued at USD 240,500 each to promote seasonal travel to the other destination in their respective city. In Seoul, New York City advertisements will appear on bus stop shelters and taxi shelters for 4 weeks. In NYC, advertisements promoting Seoul will be found on bus stop shelters and LinkNYC screens across the five boroughs for four weeks, starting later this month.

Additionally, Asiana Airlines is offering special fares from New York City’s John F. Kennedy International Airport to Seoul Incheon Airport starting at USD 736, and from Seoul to New York City starting from KRW 880,000, for travel before May 31, 2018 (excluding fuel surcharge and tax.) Visitors can book before January 14, 2018 at

“Asiana Airlines is delighted to be a part and we will work as a bridge between the two cities to make this partnership a success,” said an Asiana Airlines’ official.

South Korea is one of New York City’s top 10 sources of international visitation, with 386,000 visitors last year. Per NYC & Company/U.S. Department of Commerce, NTTO, 80% of foreign arrivals from South Korea to the United States in 2016 departed from Incheon International Airport.

About NYC & Company:

NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For the official source on all there is to see and do in New York City, go to

About Seoul:

Seoul is the capital city of the Republic of Korea and it is the place where Korea’s traditional and modern cultures coexist. Geographically, it is an extraordinary example of a good location, as mountains, rivers, and urban spaces all combine to produce a picture-perfect city. For more information, go to:  

About Asiana Airlines:

Since its inception in 1988, Asiana Airlines has endeavored to attain the highest level of safety and standards in its passenger and cargo services. Asiana Airlines flies to 11 cities on 12 routes domestically, to 63 cities in 23 countries on 77 routes internationally. On the cargo side, it services to 25 cities in 11 countries on 22 routes with a fleet of 83 aircrafts.

Asiana Airlines has been rated as No.1 in both Domestic and International Aviation Service Category of the National Customer Service Index(NCSI) Research by Korea Productivity Center for 4 consecutive years. Also, Asiana Airlines has been named the 5 Star Airline for 11 consecutive years by Skytrax, a world-renowned research organization in the airline industry. Likewise Asiana Airlines has been recognized as one of the world’s best airlines by receiving awards in various categories such as ‘best flight attendants’ and ‘best in-flight service’ from renowned institutions and magazines in abroad.

In 2003, Asiana Airlines became a member of Star Alliance, the largest airline alliance in the world with a network of 18,043flights every day to 1,269 destinations in 193countries. Asiana Airlines offers convenient schedules through its partnership with Star Alliance members.

For more information, visit



NYC & Company/Britt HIjkoop 212-484-1270