—150 NYC Tourism Industry Volunteers Gather for New Local City Tourism Cares Initiative—

—Volunteer Service Event at St. Nicholas Park Coincides with
U.S. Travel Rally Day—

New York City (May 5, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today joined with Tourism Cares and its local membership to kick off a new Tourism Cares NYC initiative designed to give back to the local communities that keep our City vibrant.

At today’s inaugural Tourism Cares NYC event, approximately 150 volunteers will beautify St. Nicholas Park in Harlem in celebration of U.S. Travel Rally Day, a key event held during National Travel & Tourism Week. Volunteers will participate in a variety of clean-up activities, such as painting fences, cleaning up litter and planting projects around the park.

“We are delighted to launch this new local Tourism Cares NYC initiative. The businesses and people that make up our hospitality industry know that supporting the City as a livable place for New Yorkers is an important part of making it welcoming for visitors,” said Fred Dixon, NYC & Company’s president and CEO.

Each year on U.S. Travel Rally Day, members of local tourism industries are encouraged to unite and demonstrate the positive impacts that travel and tourism have on local workers, businesses and communities. To show New York City’s commitment, NYC & Company organized a group of travel and tourism industry volunteers to restore and beautify Manhattan’s renowned St. Nicholas Park in Harlem.

“NYC & Company is a strong leader for Tourism Cares nationally,” said Mike Rea, CEO of Tourism Cares. “We’re delighted that they continue to lead in developing a strong local giving network and hope this event will serve as a model for other local networks to give back in their communities nationwide.”

This year, National Travel and Tourism Week takes place from May 2-10, 2015. The nationwide campaign highlights the various ways that travel and tourism enrich communities and support economic growth. As America’s largest services export industry, travel and tourism generate more than $220 billion in travel exports and support 15 million jobs in the United States. For more information, go to

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in NYC, visit

About Tourism Cares:
Tourism Care preserves and enhances the travel experience for future generations. We channel the philanthropic passion and commitment of the travel industry to protect and restore valuable destinations we all care about – and to support those destinations as engines for prosperity, civil society and pride in their communities. Our domestic programs focus on industry-wide volunteer events, capacity building for the non-profit stewards of tourism sites, and scholarships and mentoring to support a talented workforce. Globally, our efforts include corporate social responsibility, partnerships, strategic investments, and advocacy and education across the travel industry. For more information about Tourism Cares, please visit


Contact: NYC & Company / Chris Heywood 212-484-1270
               NYC & Company / Sean Altberger 212-484-1270
             Tourism Cares / John Yonce 781-821-5990