NYC & COMPANY ANNOUNCES BROADWAY WEEK STARTS TODAY

NYC & COMPANY ANNOUNCES BROADWAY WEEK STARTS TODAY

—2-for-1 Tickets to Nearly 20 of New York City’s Most Popular Broadway Shows Through September 16—

—Dessert Deals Offered with Broadway Ticket at More Than 25 Restaurants—

New York City (September 4, 2012) — NYC & Company, New York City’s official marketing, tourism and partnership organization, announced Broadway Week starts today with 2-for-1 tickets for nearly 20 of New York City’s most popular Broadway shows. The campaign will offer an additional incentive this fall: a free dessert when a ticket from one of the participating shows is presented at one of the more than 25 participating restaurants in the Theatre District. To book tickets for a Broadway Week show and for the complete list of participating restaurants, visit nycgo.com/broadwayweek.

“Broadway theaters are offering tremendous value this fall with 2-for-1 tickets to nearly 20 world-class Broadway shows,” said George Fertitta, CEO of NYC & Company. “Broadway Week helps draw visitors to New York City and gives fans a reason to fill our theaters. We encourage both visitors and New Yorkers to take advantage of this savings opportunity and experience some of the world’s best entertainment.”

“The only thing better than seeing a Broadway show is the opportunity for two people to see a Broadway show for the price of one,” said Charlotte St. Martin, executive director of The Broadway League. “Thanks to the vision of NYC & Company and their Restaurant Week franchise, the first few Broadway Weeks have proved so successful that we’re thrilled to be in a position to offer this exciting opportunity again to benefit even more theater fans this September.”

Broadway Week is produced by NYC & Company in partnership with The Broadway League, AARP, Amtrak, NBC 4 New York and The New York Times.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact: NYC & Company/ Emily Mayrath 212-484-1270