NYC & COMPANY ANNOUNCES MORE VALUE THIS WINTER WITH GET MORE NYC HOTEL OFFERS, BROADWAY WEEK, OFF-BROADWAY WEEK AND THE 20TH ANNIVERSARY OF NYC RESTAURANT WEEK®
New York City (December 13, 2011)—NYC & Company, New York City’s marketing, tourism and partnership organization, today announced the return of Broadway Week, Off-Broadway Week, Get More NYC and NYC Restaurant Week in January and February 2012. Promotions include hotel offers, two-for-one tickets to Broadway and Off-Broadway shows, and three-course meals at some of the City’s top restaurants, with more participating shows and restaurants than ever before. During the first quarter of 2011 New York City welcomed an estimated eleven million visitors. The marketing initiatives aim to increase travel to New York City in January and February during the City’s typically slower travel periods and to provide value for both visitors and New Yorkers.
“The winter season is typically a slow travel period for New York City, but it is also a great time of year for both visitors and New Yorkers to take advantage of some great deals and offers across the five boroughs,” said George Fertitta, CEO of NYC & Company. “We want to remind visitors and New Yorkers that there is no better time to visit New York City and encourage everyone to experience some of the City’s best shopping, dining, culture, entrainment and accommodations with programs such as Get More NYC, NYC Restaurant Week, Broadway Week and Off-Broadway Week.”
Starting today visitors can book hotel stays from January 2 to February 29 at more than 120 participating Get More NYC hotels. Visitors can receive offers like a complimentary upgrade, a complimentary night stay when booking three or more nights, or complimentary breakfast. For more information and to book a hotel stay, visit nycgo.com/getmorenyc.
NYC Restaurant Week continues to celebrate its 20th anniversary year with 20 days of prix-fixe menus at more than 300 of the City’s most popular fine- dining establishments from January 16 to February 10, Mondays through Fridays. Costs will remain $24.07 for three-course prix-fixe lunches and $35 for three-course prix-fixe dinners (excluding beverages, tax and gratuity). Diners can begin to make reservations starting January 4 at nycgo.com/restaurantweek.
Broadway Week will return for a third time this winter offering theatergoers two-for-one tickets to more than 20 Broadway shows. Tickets go on sale January 4 for Broadway shows from January 17 to February 4. New shows participating in Broadway Week include Anything Goes; Private Lives, starring Kim Cattrall; Seminar, starring Alan Rickman and Jerry O’Connell; and Spider-Man: Turn Off the Dark. Theatergoers can also enter the official Broadway Week Sweepstakes starting on January 4 through February 4 for a chance to win two Broadway tickets a month for an entire year and airfare to New York City. For more information and for a full list of participating Broadway Week shows visit nycgo.com/broadwayweek.
Off-Broadway Week will also return this winter with two-for-one tickets to several of Off-Broadway’s most popular shows, including Avenue Q, Blue Man Group, Rent and Stomp. Tickets go on sale January 4 for Off-Broadway shows from January 30 to February 12. Off-Broadway theaters, which contain 100–499 seats, are located throughout Manhattan, offering an intimate setting for guests. Visit nycgo.com/getmorenyc for more information.
In 2010 New York City attracted 48.8 million visitors who contributed more than $31 billion in spending. New York City remains on track to achieve Mayor Bloomberg’s goal to attract 50 million visitors annually to New York City by 2012.
Contact: Emily Mayrath/NYC & Company 212-484-1270