NYC & Company Announces NYC Restaurant Week Winter 2011 To Take Place January 24February 6, 2011

11/17/10

NYC & COMPANY ANNOUNCES NYC RESTAURANT WEEK� WINTER 2011 TO TAKE PLACE JANUARY 24�FEBRUARY 6, 2011



�American Express Returns as Founding Sponsor for 19th Year�



New York City (November 17, 2010)�NYC & Company, New York City's marketing, tourism and partnership organization, today announced NYC Restaurant Week Winter 2011 will take place January 24�February 6, 2011. Prices for the prix-fixe three-course meals have stayed the same since 2006: $24.07 for lunch and $35 for dinner (excluding beverages, taxes and gratuities). Once again, foodies can dine Monday through Friday; Saturdays are excluded and Sundays are optional for participating restaurants. NYC Restaurant Week Winter 2011 is produced by NYC & Company and supported by founding sponsor American Express and participating sponsor Travelocity.



"We are gearing up with the dining industry for another great season of NYC Restaurant Week," said NYC & Company CEO George Fertitta. "Winter 2011 promises an impressive lineup of participating eateries�well over 200 reasons to partake in New York City�s leading culinary celebration."



NYC Restaurant Week began in 1992 as a one-time dining program featuring 95 restaurants. Since then, the City�s largest gastronomy event has grown to include more than 275 restaurants as well as exclusive dining benefits, sweepstakes, consumer events and products.



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About NYC & Company:


NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.