NYC & COMPANY ANNOUNCES THE 2-FOR-1 TICKET BROADWAY WEEK PROMOTION STARTS TODAY
—2-for-1 Tickets Still Available through February 6 to 20 of New York City’s Most Popular Broadway Shows—
New York City (January 21, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, announced that Broadway Week Winter 2014 starts today with 2-for-1 tickets still available to 20 popular Broadway shows through February 6. The 2-for-1 ticket offer provides visitors and New Yorkers the opportunity to experience a diverse range of theatrical productions at an affordable price. Tickets can be purchased at nycgo.com/broadwayweek.
“From new performances to old favorites, Broadway Week offers theatergoers the opportunity to experience some of the world’s best musical productions at an attractive price,” said Fred Dixon, interim president and CEO of NYC & Company. “We are excited that Broadway Week falls during Super Bowl XLVIII and provides New Yorkers, visitors and football fans in town for the game a quintessential Broadway experience without breaking the bank.”
“NYC & Company’s innovative 2-for-1 ticket offer is a smart way for New Yorkers and visitors to tackle Broadway this Super Bowl season. Broadway Week is now becoming a semi-annual event for savvy theater fans who love plays and musicals—and more shows are participating than ever before,” says Charlotte St. Martin, executive director of The Broadway League. “As our city is getting ready to welcome a live celebrated sports event that applauds teamwork and an ensemble cast of star athletes, a live theatrical performance on Broadway is also a once-in-a-lifetime experience. Okay, NFL fans, show us your plays, and we’ll show you our plays.”
Through NYC & Company’s Broadway Week promotion, more than 350,000 2-for-1 theater tickets have been sold, generating over $22 million in revenue since the semiannual campaign was launched in January 2011.
Broadway Week is produced by NYC & Company in partnership with The Broadway League, American Express, AARP, Amtrak, Audience Rewards and NBC 4 New York. The campaign is promoted through partners, bus-stop shelters, street-pole banners, taxi videos, and print and digital advertising.
In addition, consumers can enter the Official Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Ça Va Brasserie and tickets to a Broadway show of their choice for the winner and five friends. Amtrak Guest Rewards members can also take advantage of earning 100 Amtrak Guest Rewards points per Broadway Week ticket purchased during the promotion.
For the complete listing of Broadway Week shows and more information about the program, visit nycgo.com/broadwayweek.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.
NYC & Company / Kimberly Spell 212-484-1270
NYC & Company / Emily Mayrath 212-484-1270