NYC & COMPANY APPLAUDS LONELY PLANET FOR NAMING QUEENS TOP U.S DESTINATION FOR 2015

—12.5 Million Visitors Experienced Queens, “the World’s Borough,” in 2013, Up 1.5 Million from 2012

New York City (December 11, 2014) —NYC & Company, New York City’s official destination marketing organization, applauds Lonely Planet travel publisher for recognizing the borough of Queens as the United States’ number one destination for 2015. Queens’ growing domestic and international status as a must-visit destination is just one of the results of NYC & Company’s commitment to the boroughs beyond Manhattan.

“NYC & Company has always spotlighted Queens for its cultural and    ethnic diversity, its international cuisine, and its exciting and unparalleled burgeoning arts and entertainment scenes,” said Fred Dixon, president and CEO of NYC & Company. “We will continue to promote this attractive borough to our multiple audiences around the world, from Shanghai to Sydney to Sao Paulo.”  

NYC & Company promotes New York City’s five boroughs through a variety of marketing programs, including Neighborhood x Neighborhood, in which different neighborhoods are spotlighted each month. Since its inception in March 2013, the program has featured Queens neighborhoods Corona, Forest Hills and Jackson Heights; Long Island City; Flushing; Jamaica Bay and Rockaway Beach; and Astoria.

In October 2014, NYC & Company launched a See Your City campaign, encouraging New Yorkers to explore the five boroughs. The first phase of the program showcases Jackson Heights and Long Island City. Additional promotion in 2014 included a celebration of the anniversaries of the 1939 and 1964 World’s Fairs; press and trade familiarization tours; MICE activities; and more.  

“As New York City’s largest borough, Queens offers visitors a unique NYC experience, including a plethora of incredible arts, culture, dining and skyline views,” said Marty Markowitz, NYC & Company’s Vice President of Borough Promotion & Engagement. “Queens is the ‘World’s Borough,’ and Lonely Planet’s recognition of it as the No. 1 U.S. destination for 2015 is a testament to its growing global popularity,”

Between 2012 and 2013, Queens experienced an approximately 12% increase in visitors, from 11 million to 12.5 million.

To learn more about Queens, visit nycgo.com/queens.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in NYC, visit nycgo.com.   

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Contact: NYC & Company / Chris Heywood 212-484-1270
         NYC & Company / Britt Hijkoop 212-484-1270