NYC & COMPANY APPOINTS NEW AGENCY FOR AUSTRALIA AND NEW ZEALAND
—The Walshe Group to Provide Travel Trade and Public Relations Representation in Market starting October 24—
New York City (October 24, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced the appointment of The Walshe Group as the representative agency for Australia and New Zealand, handling sales, marketing and public relations in the region. The Walshe Group, with its head office in Sydney, will work with NYC & Company to strengthen New York City’s reach as a primary brand and destination for travelers from Australia and New Zealand.
“The Walshe Group will be an asset to NYC & Company as we seek to further expand New York City’s share of the growing Australia and New Zealand travel market. We are eager to enhance our work in market with the travel trade as well as the consumer and trade media to promote the five boroughs to travelers from every corner of this important region,” said Fred Dixon, NYC & Company’s President & CEO.
In 2013, New York City welcomed 619,000 visitors from Australia and 26,000 from New Zealand. Australia and New Zealand remain a strong source of international visitors to New York City, ranking within its top five overseas markets.
“The Walshe Group will be instrumental in maximizing NYC & Company’s market outreach efforts throughout Australia and New Zealand. Consumers’ needs and their decision making process continues to evolve while at the same time, product distribution channels are increasingly being diversified. To ensure our continued success, we will need to ensure our ever-evolving New York City five-borough products and experiences, are showcased at every touch point of the tourism development process,” said Makiko Matsuda Healy, NYC & Company’s, Senior Vice President, Global Tourism Development.
“I am extremely pleased and proud that The Walshe Group has been selected by such a prestigious tourism organisation. New York City is one of the most exciting destinations in the world and we greatly look forward to growing their brand in Australia and New Zealand,” said Jacqui Walshe, The Walshe Group’s Managing Director.
“New York City is one of the world’s most recognized brands and we look forward to exposing the exciting new product as well as the iconic experiences to our audience of intrepid Australia and New Zealand travelers,” Chris Heywood, NYC & Company’s, Senior Vice President, Global Communications.
Tourism Development and Marketing queries in the Australia/New Zealand region should be directed to Jane Wilson firstname.lastname@example.org; Public Relations and Media enquiries should be forwarded to Sarah Stevenson at Sarah.Stevenson@walshegroup.com.
For any comments or interviews please contact Jacqui Walshe, Managing Director, The Walshe Group 02 9286 8924 or for any additional media information contact Sarah Stevenson 0438 798 222.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nycgo.com.
About The Walshe Group:
The Walshe Group is one of the largest specialist airline, general sales agent and tourist board representation companies in Australia and New Zealand, with a high quality client portfolio built over 35 years. The Walshe Group’s approach combines total brand integrity with a focus on growth outcomes. Offices are located throughout Australia, New Zealand, Hong Kong and Singapore.
Contact: NYC & Company / Chris Heywood 212-484-5404
NYC & Company / Britt Hijkoop 212-484-5404