Social Media Initiatives on Instagram Make It Even More Enticing to Take Advantage of Dining Deals Through August 14—

New York City (July 20, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, promotes the start of NYC Restaurant Week Summer 2015 with a photo contest on Instagram to encourage diners to share their experiences, ultimately inspiring their friends, family and followers to take part in the largest NYC Restaurant Week ever. Starting today through August 14, diners can enjoy three-course prix-fixe lunches and dinners for $25 and $38, respectively (excluding beverages, gratuities and taxes), Mondays through Fridays, with Saturdays excluded and Sundays optional at a record-setting 368 New York City restaurants. For menus, photos and reservations, visit

“We are excited to engage with even more diners on social media as they ‘Eat Up’ and share their NYC Restaurant Week experiences with their social media communities,” said Fred Dixon, president and CEO of NYC & Company. “Through our efforts to amplify the program with the hashtag #NYCRestaurantWeek, we’re able to reach more diners and further share the appeal of this popular dining program.”

Returning for summer, the #NYCRestaurantWeek photo contest allows diners who snap a photo of their NYC Restaurant Week experience and post the pictures with #NYCRestaurantWeek on Instagram the opportunity to receive $250 or more in gift cards from participating restaurants. Official judges will chose four winners each week for four weeks. Since the launch of the photo contest in winter 2014, more than 20,000 photos have been added to Instagram using #NYCRestaurantWeek. To further promote the program, social media influencers will share content on Instagram, Twitter and Facebook with the official hashtag #NYCRestaurantWeek.

Returning this summer is an exclusive offer for American Express® Card Members. Card Members can enroll any eligible American Express Card, use their Card to spend $25 or more at any participating restaurant and get a $5 statement credit up to four times. To learn more and enroll in this offer with an eligible American Express Card, visit Terms apply.

NYC Restaurant Week is promoted through exclusive content on; out-of-home media in the five boroughs; print and digital advertising; and commercials running in NYC taxicabs and on the Toshiba screen in Times Square.

The first dining program of its kind, NYC Restaurant Week continues to attract new and noteworthy restaurants in the 23 years since its inception, when it was started to welcome the 1992 Democratic National Convention to the City. This summer’s iteration, the largest NYC Restaurant Week ever with 368 restaurants, includes 37 new participants and welcomes back 332 restaurants.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit



Contact: NYC & Company / Chris Heywood 212-484-1270
              NYC & Company / Caroline Peck 212-484-1270