—Nearly 20 Broadway Shows Participate from September 5 to 18—

New York City (August 18, 2016) — NYC & Company, New York City’s official destination marketing organization, is encouraging theatergoers to purchase two-for-one tickets for the next iteration of its biannual program NYC Broadway Week. Tickets will go on sale to 19 of Broadway’s top shows starting at 10:30am today at for performances taking place from September 5 to 18.

“We are thrilled NYC Broadway Week returns to give theater fans the chance to see the world’s best talent at an amazing value,” said Fred Dixon, president and CEO of NYC & Company. “This year, we have brand-new shows and long-standing favorites participating in the program, so there’s truly something for everyone to enjoy the popular theater promotion.”

“Broadway Week is a wonderful time for both New Yorkers and visitors to take a break from the summer sun to sit in a cool theatre to enjoy some of our hottest shows,” said Charlotte St. Martin, President of the Broadway League. “Thanks to NYC & Company’s innovative 2-for-1 ticket offer, two people can see a Broadway show for the price of one, so savvy theatre fans who love plays and musicals can see twice as many!”

Shows participating in NYC Broadway Week:*

  • Aladdin
  • An American in Paris
  • Beautiful: The Carole King Musical
  • Cats**
  • Chicago The Musical
  • Cirque du Soleil Paramour**
  • The Color Purple
  • Fiddler on the Roof
  • Holiday Inn**
  • The Humans
  • Jersey Boys
  • Kinky Boots
  • The Lion King
  • Matilda the Musical
  • On Your Feet! The Story of Emilio and Gloria Estefan
  • The Phantom of the Opera
  • School of Rock
  • Something Rotten!
  • Wicked

*Subject to availability. Blackout dates may apply.

**New NYC Broadway Week participants

Consumers can enter the Official NYC Broadway Week Sweepstakes, powered by Audience Rewards, for the opportunity to win dinner at Becco and tickets to a Broadway show for the winner and five friends.

Since its launch in January 2011, NYC Broadway Week has cumulatively sold 842,593 tickets, generating $56.4 million in revenue for Broadway. NYC Broadway Week is produced by NYC & Company in partnership with American Express, Amtrak, Audience Rewards, The Broadway League, NBC 4 New York, Telecharge and Ticketmaster, and with support from AARP.


About NYC & Company:

NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit


Contact: NYC & Company / Chris Heywood 212-484-1270
             NYC & Company / Caroline Peck 212-484-1270