NYC & COMPANY ENCOURGES VISITORS AND NEW YORKERS TO EXPERIENCE LOWER EAST SIDE AS PART OF NEIGHBORHOOD x NEIGHBORHOOD

—Lower East Side Ready to Welcome New Yorkers and Visitors in Anticipation of Lower East Side History Month in May—

New York City (April 2, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced Lower East Side in Manhattan as the next destination to be featured in Neighborhood x Neighborhood. A lively neighborhood with immigrant and bohemian history, the Lower East Side is home to an established music and arts scene, popular bars and clubs, and inexpensive restaurants. In May the Lower East Side celebrates its history with public events, exhibitions and tours during the first Lower East Side History Month. This Manhattan neighborhood is accessible by F, J and M trains and a short walk from the B, D, N, Q, R and 6 trains. For “Must-See Lower East Side” highlights and more, visit nycgo.com/nxn.

“Exploring New York City’s hundreds of neighborhoods and discovering cultural institutions, restaurants, retailers and more is an exciting part of the City’s visitor experience,” said Fred Dixon, president and CEO of NYC & Company. “We encourage everyone to take the opportunity to spend a day exploring the vibrant Lower East Side and discovering where old meets new in New York City.”

Celebrated for serving as a backdrop to the Jewish American experience in New York City and characterized by blocks lined with tenement buildings that once housed German, Irish, Italian, Polish and Ukrainian immigrants in the 19th and early 20th centuries, the Lower East Side has retained characteristics of its historical past that contribute to its charm today. This May the Lower East Side hosts the first Lower East Side History Month. More than 30 locations throughout the Lower East Side, Alphabet City, Chinatown, East Village and Little Italy will host public events, exhibitions, tours and more. A listing of events is available on leshistorymonth.org.

“Must-See Lower East Side” Highlights

The following venues and more are featured on nycgo.com/nxn.

  • Explore the neighborhood’s cultural heritage at the Lower East Side Tenement Museum or the Museum at Eldridge Street Synagogue. Known for its modern art collection, the New Museum’s contemporary exhibitions attract visitors from around the world.
  • Renowned for selling classic Jewish delicacies and specialty foods, Russ & Daughters and Katz’s Delicatessen are neighborhood staples.  
  • Flavors of Chinatown have found their way into the Lower East Side with several popular New-Asian restaurants, including Pig and Khao, Pok Pok Phat Thai and Yunnan Kitchen.
  • With restaurants and bars on nearly every corner, the Lower East Side has emerged into a prime nightlife destination. Neighborhood favorites include Schiller’s Liquor Bar, The Leadbelly and Barramundi. To hear what’s happening in the music scene, visitors should head to the Bowery Ballroom or Mercury Lounge.   
  • The neighborhood is home to several specialized clothing, jewelry and accessory stores, including Maryam Nassir Zadeh, Assembly and Some Odd Rubies. Freemans Sporting Club, Epaulet and Self Edge are all committed to selling quality men’s clothing.  

Visitors looking to explore more of the Lower East Side can extend their stay at one of the neighborhood’s several hotels offering different styles and amenities. The GEM Hotel is an intimate, boutique hotel, which provides guests with complimentary iPod walking tours. Both the Fairfield Inn & Suites and the Howard Johnson offer complimentary breakfast; the full-service Holiday Inn provides high-speed Internet and an on-site restaurant; and the Wyndham Garden has select suite accommodations with a private terrace.

Neighborhood x Neighborhood: The Essential Guide to NYC

New York City is made up of five distinct boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative spotlights the affordability and accessibility of these diverse communities, including areas that have seen new hotel development in recent years. Neighborhoods and featured highlights are chosen in collaboration with community leaders and with consideration of NYC & Company’s members.

In order to continue to grow New York City’s tourism industry, Neighborhood x Neighborhood targets repeat visitors, intrepid first-time visitors and New Yorkers seeking new adventures here in their home city. The campaign was designed to highlight the diversity of offerings in New York City’s five boroughs, encourage exploration in areas outside traditional tourist locations and generate economic activity in the featured neighborhoods.

Neighborhood x Neighborhood is produced by NYC & Company and its Presenting Sponsor, Santander Bank, N.A. The sponsorship includes production of taxi videos each month and bus stop shelters and street-pole banners highlighting the selected neighborhoods.

For more information about Lower East Side and other things to see and do across New York City, visit nycgo.com/nxn. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights, visit nycgo.com/press. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About Santander

Santander Bank, N.A. is a top 25 retail bank in the United States by deposits.  Its main corporate offices are in Boston and it operates principally in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Santander’s 9,469 employees serve its 1.8 million customers through the Bank’s 706 branches, 2,074 ATMs, call centers, website and mobile app. Supervised by the Office of the Comptroller of the Currency and a member of the Federal Deposit Insurance Corporation, Santander in the United States is a wholly-owned, financially autonomous subsidiary of Banco Santander (NYSE: SAN), a global commercial and retail bank. For more information about Santander, visit www.santanderbank.com or call 877-768-2265.

 

 

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NYC & Company / Kimberly Spell 212-484-1270
NYC & Company / Caroline Peck 212-484-1270