—February’s Neighborhood x Neighborhood Feature Highlights Brooklyn’s Sunset Park, Manhattan’s Chinatown and Queens’ Flushing—

New York City (February 4, 2015) — NYC & Company today announced New York City’s three Chinatown neighborhoods—Sunset Park, Chinatown and Flushing—will be promoted globally as the next Neighborhood x Neighborhood spotlight.

NYC & Company is promoting the City’s Lunar New Year celebrations, Asian culture and surrounding attractions to encourage exploration in must-see neighborhoods and areas beyond traditional tourist locations.

“New York City has the largest Chinese population in the United States, and the three Chinatowns give visitors the opportunity to experience Asian culture and celebrate the Lunar New Year in Brooklyn, Queens and Manhattan,” said Marty Markowitz, NYC & Company’s vice president of borough promotion and engagement. “Whether you’re looking to celebrate the Lunar New Year with a parade, craving an authentic Asian meal or eager to discover a new New York City neighborhood, Chinatown, Flushing and Sunset Park have everything you could want.

To highlight borough dining and this month’s Neighborhood x Neighborhood feature, Marty Markowitz will serve as guest maître d’ at Pacificana in Sunset Park on Tuesday, February 17, at 6:30pm. At the popular Cantonese restaurant, Markowitz will greet and seat diners while encouraging them to explore Sunset Park’s nearby attractions.

10 Ways to Celebrate the Lunar New Year:

1.    In its 19th year, the Flushing Lunar New Year Parade and Festival Celebration takes place at 11am on February 21. Festivities include a parade, music, fireworks, dancers and more.

2.    The following day, on February 22, Chinatown’s annual Lunar New Year Parade starts at 1pm and features vendors, food and festivities.

3.    Eat your way through Sunset Park. From Fujianese cuisine at Mister Hotpot and Szechuan specialties at Metro Cafe to dim sum at Pacificana and Vietnamese dishes at Ba Xuyên, there is no shortage of noteworthy Asian restaurants.

4.    While in Sunset Park, enjoy the neighborhood’s namesake park. Sunset Park is known for a vista that overlooks the East River with views of Statue of Liberty and Manhattan’s skyline.

5.    Also in Sunset Park, New Yorkers and visitors can tour Brooklyn Army Terminal, a complex used as a supply base from WWI to the Vietnam War, through Turnstile Tours. Industry City, a recently renovated manufacturing center, is home to a distillery, food hall and events throughout the year.

6.    There are several bakeries and restaurants serving authentic Asian cuisine in Flushing—from breakfast at Tai Pan Bakery to lunch at Ajisen Ramen to dinner at Mulan.

7.    Flushing’s cultural attractions include the kid-friendly New York Hall of Science; the recently renovated Queens Museum; the Louis Armstrong House Museum, honoring the jazz legend’s legacy; and the Kingsland Homestead, home to the Queens Historical Society.

8.    In Manhattan’s Chinatown, the Museum of Chinese in America tells the story of Chinese-Americans in the United States.

9.    Experience why so many New Yorkers and visitors head to Chinatown. Jing Fong is a traditional Cantonese restaurant offering dim sum; Joe’s Shanghai’s extensive menu includes their famed soup dumplings; and Nom Wah Tea Parlor is NYC’s oldest dim sum parlor.

10.  While in Chinatown, stock up on Chinese medicine at Kamwo Herbal Pharmacy, one of the oldest and largest herbal pharmacies in the country, or Chinese sweets and savories at Aji Ichiban

Getting there by Subway:

·         Chinatown: 6, J, N, R, Q or Z trains to Canal St.; B or D trains to Grand St.; or F train to East Broadway.

·         Flushing: 7 train to Flushing/Main St.

·         Sunset Park: R train to 45th, 53rd or 59th St. stations or N train to 8th Ave.

As part of the campaign, Sunset Park is highlighted in a documentary featuring locals who share an insider’s guide to the neighborhood, with a focus on its distinctive shops, restaurants, attractions and history. The documentary is featured on

To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights in the media library, visit Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.

Neighborhood x Neighborhood: The Essential Guide to NYC

New York City is made up of five distinct boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. Launched in March 2013, the Neighborhood x Neighborhood initiative spotlights the affordability and accessibility of these diverse communities, including areas that have seen new hotel development in recent years. The program has focused on the diversity of offerings in neighborhoods in the Bronx, Brooklyn, Manhattan, Queens and Staten Island; encouraged exploration in areas beyond traditional tourist locations; and increased awareness globally of the featured neighborhoods.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit


Contact: NYC & Company / Chris Heywood 212-484-5475
             NYC & Company / Caroline Peck 212-484-5475