NYC & COMPANY ENCOURAGES THEATERGOERS TO PURCHASE BROADWAY WEEK TWO-FOR-ONE TICKETS ON SALE TOMORROW
—Tickets Available to More Than 20 Broadway Shows for Performances from January 20–February 5—
—In Four Years, Broadway Week Has Sold Nearly 550,000 Tickets Resulting in More Than $36 Million in Sales—
New York City (January 8, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, is encouraging theatergoers to purchase two-for-one Broadway Week tickets to 22 of Broadway’s top shows. Tickets will go on sale starting at 10:30am tomorrow, January 9 at nycgo.com/broadwayweek for performances January 20–February 5. Launched in January 2011, Broadway Week is a biannual promotion designed to increase ticket sales during typically slower periods of attendance during the winter and fall. In the past eight iterations, Broadway Week has cumulatively sold 549,349 tickets, generating $36.2 million in revenue for Broadway. Last winter’s program broke records, selling approximately 95,000 tickets, a nearly 140% increase from the first iteration in winter 2011.
“From the appealing two-for-one ticket offer to the high caliber and wide selection of participating shows, Broadway Week makes it even easier to experience some of the best theater in New York City,” said Fred Dixon, president and CEO of NYC & Company. “We encourage New Yorkers and visitors to take advantage of the program and enjoy the energy and excitement of Broadway at a terrific value.”
"There's no place like Broadway! Our plays and musicals set the standard for theatre around the world, " said Charlotte St. Martin, Executive Director of the Broadway League. "NYC & Company's bi-annual Broadway Week is an inviting way to remind New Yorkers -- who live in one of the culture capitals of the world -- to see more shows. Broadway Week is also a wonderful opportunity for first-time visitors to New York City to experience Broadway."
Shows participating in Broadway Week Winter 2015:*
- Beautiful: The Carole King Musical
- Chicago The Musical
- The Curious Incident of the Dog in the Night-time
- A Delicate Balance
- A Gentleman’s Guide to Love and Murder
- Honeymoon in Vegas
- It’s Only a Play
- Jersey Boys
- Kinky Boots
- Les Miserables
- The Lion King
- Mamma Mia!
- Matilda the Musical
- On the Town
- The Phantom of the Opera
- The River
- You Can’t Take it With You
*Subject to availability. Blackout dates may apply.
Consumers can enter the Official Broadway Week Sweepstakes, powered by Audience Rewards and The Actors Fund, for the opportunity to win dinner at Gallagher’s Steak House and tickets to a Broadway show of their choice for the winner and five friends.
Broadway Week will be promoted through bus shelters and street pole banners across the five boroughs; digital media; social media posts highlighting the promotion with the hashtag #BroadwayWeek; Taxi TV commercials running in NYC taxi cabs; advertising at Metro-North stations targeting New Yorkers to take Metro-North to Broadway Week; in-flight and targeted partner channels.
Broadway Week is produced by NYC & Company in partnership with The Broadway League, American Express, AARP, Amtrak and NBC 4 New York.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.
Contact: NYC & Company / Chris Heywood 212-484-1270
NYC & Company / Caroline Peck 212-484-1270