NYC & COMPANY FEATURES THE MEATPACKING DISTRICT AS THE NEXT SPOTLIGHT IN NEIGHBORHOOD X NEIGHBORHOOD

NYC & COMPANY FEATURES THE MEATPACKING DISTRICT AS THE NEXT SPOTLIGHT IN NEIGHBORHOOD X NEIGHBORHOOD

—Neighborhood Campaign Encourages Exploration of Attractions, Shops, Restaurants, Hotels, Restaurants and More—

New York City (September3, 2014)—NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced the Meatpacking Districtas the next Neighborhood x Neighborhood feature. Owing its name to the many New York City meatpacking plants that once called the neighborhood home, the Meatpacking District has retained its historical character and cobblestone streets. Now known for its fashionable shops, quality restaurants and trendy nightlife scene, the cutting-edge neighborhood is conveniently accessible by the 1, 2, 3, A, C, E and L subway lines. For more information on all there is to see and do in the Meatpacking District, visit nycgo.com/nxn.

“This month we are excited to highlight and encourage visitation to one of New York City’s most vibrant and fashionable neighborhoods, the Meatpacking District,” said Fred Dixon, president and CEO of NYC & Company. “Full of history, delicious restaurants, popular attractions, bustling shops, stylish hotels and more, the Meatpacking District is an exciting addition to any New York City visit.”

“Must-See Meatpacking” Highlights
The following activities, places, venues and more are featured on nycgo.com/nxn.

• 
  An elevated park built on a railway trestle, the

  High Line

  runs from Gansevoort Street north to West 30th Street, between Tenth and Eleventh Avenues. The public park provides a perfect place to stroll and enjoy the greenery, curated art installations and well-designed places to sit. The final section of the park will extend half a mile to 34th Street and is expected to open this fall. 

• 
  The

  Whitney Museum of American Art

  plans to open its new, nine-story building in the Meatpacking District, on Gansevoort Street between the Hudson River and the High Line, in 2015.

• 
  The stylish neighborhood is home to several luxury stores.

  Diane von Furstenberg

  ’s flagship store is in the Meatpacking District; as well as

  Joie

  , a ready-to-wear brand popular for their silk tops; and

  Christian Louboutin

  , known for their red-soled stilettos opened a men’s store in the Meatpacking District in 2012. Across from DVF,

  Jeffrey

  , a high-end designer clothing store, has called the Meatpacking District home since 1999. Down the street from Jeffrey, the classic T-shirt and separates brand

  Lilla P

  opened a boutique in 2011. For bicycle enthusiasts, the UK-based

  Rapha Cycles

  has a store in the neighborhood and sells stylish cycling clothing and accessories.

• 
  Once home to the National Biscuit Company,

  Chelsea Market

  is now a food hall and retail concourse. From crepes at

  Bar Suzette

  and fresh baked bread at

  Amy’s Bread

  to beef pie at

  Tuck Shop

  and mac and cheese at

  Ronnybrook Dairy

  , there is something for everyone at Chelsea Market.

• 
  The Meatpacking District boasts several noteworthy restaurants. Jean-Georges Vongerichten’s restaurant

  Spice Market

  serves upscale Asian street food like steamed shrimp dumplings and charred chili-rubbed beef skewers. Nearby,

  Dos Caminos

  is known for its mouthwatering Mexican food, and

  Fig & Olive

  is popular for its modern and delicious Mediterranean dishes. Also in the Meatpacking District,

  Macelleria

  , an Italian steakhouse, specializes in Northern Italian cuisine. A French café and bistro,

  Bakehouse Bistro & Bar

  serves everything from French pastries in the morning to grilled tuna Niçoise for lunch and dinner.

• 
  Visitors looking to explore more of the Meatpacking District can extend their stay at one of the neighborhood’s several hotels. With glamorous loft-inspired guest rooms and suites,

  Dream Downtown

  is an innovated hotel with a rooftop pool and several dining and nightlife options including

  PH-D

  and

  The Beach

  .

  The Gansevoort Meatpacking NYC

  is a chic, urban oasis with mod-style interiors. In addition to the rooftop pool, and the rooftop bar and lounge,

  Plunge,

  the hotel also has a spa, event space, outdoor grill and nightclub,

  Provocateur

  .

• 
  The Meatpacking District is a popular destination for its nightlife spots.Opened in 1992,

  Hogs &Heifers

  is a dive bar destination. For live music, the

  Highline Ballroom

  features performances including R&B, rock, pop and jazz.

• 
  For New Yorkers and visitors looking to relax in the Meatpacking District, there are several spas and salons including

  Bumble and bumble.

  , an edgy hair salon;

  exhale spa

  , whose offerings include spa therapies and fitness classes, and

  Prieto Select

  , a hair and makeup salon, are both located at the Gansevoort.

Neighborhood x Neighborhood: The Essential Guide to NYC
New York City is made up of five distinct boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative spotlights the affordability and accessibility of these diverse communities, including areas that have seen new hotel development in recent years. Neighborhoods and featured highlights are chosen in collaboration with community leaders and with consideration of NYC & Company’s members.

In order to continue to grow New York City’s tourism industry, Neighborhood x Neighborhood targets repeat visitors, intrepid first-time visitors and New Yorkers seeking new adventures here in their home city. The campaign was designed to highlight the diversity of offerings in New York City’s five boroughs, encourage exploration in areas outside traditional tourist locations and generate economic activity in the featured neighborhoods.

Neighborhood x Neighborhood is produced by NYC & Company and its Presenting Sponsor, Santander Bank, N.A. The sponsorship includes production of taxi videos each month,bus stop shelters and street-pole banners highlighting the selected neighborhoods.

For more information about the Meatpacking Districtand other things to see and do across New York City, visit nycgo.com/nxn. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights, visit nycgo.com/press. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About Santander:
Santander Bank, N.A. is one of the largest retail banks in the United States by deposits. Its main corporate offices are in Boston and it operates principally in Connecticut, Delaware, Maryland, Massachusetts, New Hampshire, New Jersey, New York, Pennsylvania and Rhode Island. Santander’s 9,469 employees serve its 1.8 million customers through the bank’s 706 branches, 2,074 ATMs, call centers, website and mobile app. Supervised by the Office of the Comptroller of the Currency and a member of the Federal Deposit Insurance Corporation, Santander in the United States is a wholly-owned, financially autonomous subsidiary of Banco Santander (NYSE: SAN), a global commercial and retail bank. For more information about Santander, visit www.santanderbank.com or call 877-768-2265.

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Contact: NYC & Company / Chris Heywood 212-484-1270
          NYC & Company / Dena Libner 212-484-1270