NYC & COMPANY HIGHLIGHTS DESTINATIONS IN THE SOUTH BRONX AS PART OF NEIGHBORHOOD X NEIGHBORHOOD CAMPAIGN

4/3/13


NYC & COMPANY HIGHLIGHTS DESTINATIONS IN
THE SOUTH BRONX AS PART OF
NEIGHBORHOOD X NEIGHBORHOOD CAMPAIGN


—Neighborhood x Neighborhood Encourages Exploration of
Cultural Organizations, Restaurants, Parks, Retailers and 
Small Businesses in Concourse, Melrose and Mott Haven—


New York City (April 3, 2013)—NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced the South Bronx as the next destination to be featured in Neighborhood x Neighborhood, a new program designed to increase visitation, support local businesses and encourage exploration in areas outside traditional tourist locations across the five boroughs. Located in the southern section of the Bronx, the neighborhoods of Concourse, Melrose and Mott Haven are home to unique Art Deco architecture, the world-famous New York Yankees and a variety of cultural institutions and restaurants. The South Bronx is easily accessible via the B, D and 4 trains, making it a convenient destination for New Yorkers and visitors to spend an afternoon surrounded by rich culture and history.


“The Grand Concourse in the Bronx is one of the City’s busiest thoroughfares, always bustling with events and excitement,” said CEO of NYC & Company George Fertitta. “Located a short subway ride from Midtown Manhattan, the South Bronx is a lively destination where visitors have the opportunity to visit a world-famous ballpark, dine at some of New York City’s best restaurants and experience authentic Bronx culture, all in one visit.”


“Culture is integral to every neighborhood across the five boroughs and the South Bronx is no exception,” said Cultural Affairs Commissioner Kate D. Levin. “Whether it's taking a ride on the Culture Trolley or catching a performance at Pregones, this community is home to an extraordinary group of cultural organizations that engage visitors from around the globe.”


Concourse:












  • Yankee Stadium

    is an iconic city landmark and plays host to Major League Baseball games as well as year-round tours and an extensive baseball museum. During game days, fans can enjoy high-quality steaks at

    NYY Steak

    , an upscale restaurant inside the stadium. To commemorate the Yankees’ 27 World Championships, NYY Steak offers 27 varieties of wine by the glass.


  • Baseball fans without tickets to the game can grab a drink and watch the action at the nearby

    Yankee Tavern

    , a beloved Bronx establishment known for its New York Yankees memorabilia and friendly staff.


  • Located at the site of the old Yankee Stadium,

    Heritage Field

    is a 10.8-acre ballpark where visitors can start their own ball games, watch local high schools compete and see artifacts from the original stadium. Heritage Field features a section of the old Yankee Stadium frieze, the original diamond and outfield and paving stones etched with dates commemorating historic Yankee moments.


  • The

    Bronx Culture Trolley

    offers visitors a free trip along the South Bronx Cultural Corridor. On the first Wednesday of every month, visitors have the opportunity to tour the cultural loop in a 20th-century trolley-car replica, making stops at cultural attractions, restaurants and entertainment venues.


  • Bronx Central Post Office

    also serves as a gallery with 13 murals painted in 1938–39 by Social Realist artist Ben Shahn and his wife, Bernarda. Covering the lobby walls of the post office, the murals depict the American working class of the '30s.


  • A lunchtime favorite,

    Court Deli

    is known for its pastrami sandwiches and all-day breakfast. Here visitors can have a true New York City deli experience, complete with traditional New York City pickles.


  • For visitors looking for authentic Caribbean dining,

    Feeding Tree

    is a neighborhood establishment with big flavors. The laid-back and affordable restaurant, boasts food that is simple yet full of spices, straight from the Caribbean Islands.


  • Family-owned

    Molino Rojo

    offers diners well-priced Latin American food. Favorite dishes of regulars include rice and beans and plantains with pernil.


  • Visitors looking to sample Italian cuisine can head to

    G Bar and Lounge

    . This classic bar is perfect for cocktails with friends or family-friendly Italian dining. G Bar and Lounge presents live music on Tuesday, Wednesday and Thursday nights and karaoke on Mondays and Saturdays.


Melrose & Mott Haven:









  • In Melrose, the

    Bronx Documentary Center

    is an establishment devoted entirely to the art of photojournalism. The center hosts events, screenings and classes on documentary projects from around the world. Through April 19, visitors can see

    Invasion: Diaries and Memories of War in Iraq

    , a powerful exhibit featuring the war diaries, texts and photographs from three Marines.


  • Located in Mott Haven, the

    Gordon A. Parks Gallery

    hosts art exhibits, lectures and musical events for visitors to enjoy.


  • An artist-run collaborative project,

    Bronx Art Space

    features visual art and experimental film as well as dance performances and concerts.


  • The

    Pregones Theater

    offers an ever-changing lineup of performances, programs and shows with a focus on Puerto Rican and Latino artists and themes.


  • For fresh New American cuisine and innovative cocktails, visitors can dine at

    The

    Clock Cafe and Martini Bar

    . This neighborhood joint, complete with vintage chandeliers and exposed-brick walls, offers classic American favorites paired with fine wines and expertly crafted cocktails.


  • Open for over 40 years,

    Casa Amadeo

    is the oldest Latin music store in the South Bronx. Visitors can peruse their favorite CDs and vinyl records and tap into owner Mike Amadeo’s wealth of knowledge of the Latin music industry.


New York City is made up of five distinct boroughs: Brooklyn, Bronx, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative intends to spotlight the affordability and accessibility of neighborhoods across the five boroughs with a particular emphasis on areas that have seen new hotel development in recent years. Neighborhoods and featured highlights were chosen in collaboration with City Council officials, Department of Cultural Affairs, NYC Small Business Services, business development districts, community leaders and with consideration of NYC & Company’s more than 2,000 members.


For more information about the South Bronx, visit nycgo.com/neighborhoods. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of the neighborhood highlights, visit nycgo.com/pressphotos. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.















About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.



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Contact: NYC & Company/Kimberly Spell 212-484-1270
              NYC & Company/Emily Mayrath 212-484-1270