NYC & COMPANY HIGHLIGHTS FLUSHING, QUEENS, IN TIME FOR THE LUNAR NEW YEAR AS PART OF NEIGHBORHOOD x NEIGHBORHOOD
—Campaign Encourages Exploration of Authentic Asian Restaurants, World-Class Museums and Diverse Historical Attractions—
New York City (February 5, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced Flushing as the next destination to be featured in Neighborhood x Neighborhood. With its bustling Chinatown and a sizable Asian American community, Flushing, Queens, is easily accessible by the 7 subway train and is a perfect NYC neighborhood to celebrate the Lunar New Year. Visitors looking to partake in the festivities can visit Flushing on February 8 for the annual Lunar New Year Parade, starting at 10am. For “Must-See Flushing” highlights and more, visit nycgo.com/neighborhoods.
In order to continue encouraging growth in New York City’s tourism industry, Neighborhood x Neighborhood targets repeat visitors, intrepid first-time visitors and New Yorkers seeking new adventure here in their home city. The campaign was designed to highlight the diversity of offerings in New York City’s five boroughs, encourage exploration in areas outside traditional tourist locations and generate economic activity in the featured neighborhoods.
Settled first by the Dutch and then by the English in the 17th century, Flushing is now home to one of New York City’s Chinatowns as well as one of the largest communities of ethnic Chinese outside of China. This concentration of Asian settlement dates to the 1970s, when an influx of Taiwanese immigrants moved to the neighborhood. Other immigrants from different regions of China soon followed. Although a majority of residents are from Asia, the neighborhood is also home to residents from other countries.
“Must-See Flushing” Highlights
The following venues and more are featured on nycgo.com/neighborhoods.
- The Shops at Queens Crossing offer everything from delicious dim sum and bubble tea to high-end contemporary Asian fare.
- Sample sweet and savory Chinese treats at Tai Pan Bakery.
- Taste dishes seasoned with ma la—the uniquely spicy, numbing flavor that comes in part from Szechuan peppercorns—at Spicy & Tasty.
- Popular cultural organizations include the recently renovated Queens Museum and the beautiful and serene Queens Botanical Garden. Flushing Town Hall is a strong supporter of local artists that offers extensive programs for children and families.
- History buffs: visit the Voelker Orth Museum (an 18th-century house and museum, bird sanctuary and Victorian garden) and the Kingsland Homestead, a landmark 18th-century farmhouse also home to the Queens Historical Society.
Visitors looking to experience more of Flushing can extend their stay at one of the neighborhood hotels, including the Hotel de Point, a contemporary property with eco-friendly amenities, and The Parc Hotel, an upscale boutique hotel opening later this month. Close to neighborhood attractions, the Comfort Inn Flushing and Howard Johnson Flushing are modestly priced with all the necessary amenities.
Neighborhood x Neighborhood: The Essential Guide to NYC
New York City is made up of five distinct boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative spotlights the affordability and accessibility of these diverse communities, including areas that have seen new hotel development in recent years. Neighborhoods and featured highlights are chosen in collaboration with community leaders and with consideration of NYC & Company’s 2,000 members.
Neighborhood x Neighborhood is produced by NYC & Company and its Presenting Sponsor, Santander. The sponsorship includes a redesign of the program’s web page and production of taxi videos each month, bus stop shelters and street-pole banners highlighting the selected neighborhoods.
For more information about Flushing and other things to see and do across New York City, visit nycgo.com/neighborhoods. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights, visit nycgo.com/pressphotos. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.
NYC & Company / Kimberly Spell 212-484-1270
NYC & Company / Emily Mayrath 212-484-1270