NYC & COMPANY INVITES INTERNATIONAL AND DOMESTIC TRAVELERS TO EXPERIENCE THE BRONX AS PART OF ITS NEIGHBORHOOD X NEIGHBORHOOD

11/4/13


NYC & COMPANY INVITES INTERNATIONAL AND
DOMESTIC TRAVELERS TO EXPERIENCE THE
BRONX AS PART OF ITS
NEIGHBORHOOD X NEIGHBORHOOD INITIATIVE



 —During World Travel Market 2013, NYC & Company Spotlights
the Bronx areas of Arthur Avenue and Fordham Road to its Number One
Overseas Visitor Market—



London, United Kingdom (November 4, 2013) — NYC & Company, New York City’s official marketing, tourism and partnership organization, traveled this week to the world’s leading travel trade show, World Travel Market, to promote travel throughout the neighborhoods of the City’s five boroughs. Today, as part of its ongoing Neighborhood x Neighborhood effort, NYC & Company is spotlighting two of the Bronx’s most vibrant areas—Arthur Avenue and Fordham Road—as the next installments of this borough-wide initiative. The United Kingdom, one of the City’s most intrepid markets, remains the City’s number one source of overseas travelers; last year NYC welcomed 1,033,000 visitors from the UK. For more information about Arthur Avenue and Fordham Road, please visit nycgo.com/neighborhoods.



“With notable retail shops, authentic Italian dining and some of the City’s most prominent cultural institutions all within walking distance, Arthur Avenue and Fordham Road, in the Bronx, make for a perfect afternoon exploring New York City,” said George Fertitta, CEO of NYC & Company. “We are pleased to be highlighting these Bronx neighborhoods this week in the UK during World Travel Market, one of our most important international trade shows.”



“The Arthur Avenue and Fordham Road area is home to a number of renowned cultural attractions,” said Cultural Affairs Commissioner Kate D. Levin. “These include the world-class living collections at the New York Botanical Garden and Bronx Zoo, which provide an extraordinary range of activities in the heart of the Bronx.”



As part of NYC & Company’s mission to maximize travel and tourism opportunities throughout the five boroughs, NYC & Company traveled this week to London with a delegation of 32 NYC businesses to promote travel to New York City while touting Arthur Avenue and Fordham Road in the Bronx as a must-visit destination full of fine dining, exceptional cultural institutions and vibrant retail shops.



Arthur Avenue:















  • The

    Arthur Avenue Retail Market

    is home to recently opened shops and third-generation establishments where visitors can find a wide selection of cured meats, cheeses, fresh fruits and vegetables, and boutique goods.


  • A family-owned business,

    Biancardi’s

    is traditional butcher shop with a strong customer base of regulars who consistently return for its quality meats. The knowledgeable and friendly staff can help newbies navigate their vast selection of meats, including beef, pork, sausage, poultry and specialty items.


  • Open for more than 70 years,

    Borgatti’s Ravioli & Egg Noodles

    specializes in fresh pastas and ravioli. Its egg noodles are cut to order and come in flavors such as squid ink, carrot, mushroom and tomato. Customers also have the privilege of viewing the pasta-making process on the machines behind the counter.


  • New Yorkers and visitors line up for

    Casa Della Mozzarella’s

    famous hand-pulled, homemade mozzarella, available salted or unsalted, in bite-sized or larger mozzarella balls. The shop also sells meats, pastas, cookies and sandwiches.


  • Cerini Coffee & Gifts

    is paradise for lovers of coffee or kitchenware. With coffee beans, flavored syrups, specialty Italian foods and gift baskets, the family-owned and -operated store is an Arthur Avenue fixture.


  • A traditional fish market on Arthur Avenue,

    Cosenza’s Fish Market

    offers an impressive selection of fresh fish and shellfish. Shoppers also enjoy the outdoor raw-oyster-and-clam bar.


  • DeLillo Cafe & Pastry Shop

    sells homemade Italian deserts, including cannoli, sfogliatelle and biscotti. During the summer months, patrons can enjoy DeLillo’s Italian gelato on its outdoor patio.


  • A third-generation pastry shop,

    Madonia Brothers Bakery

    is a favorite of New Yorkers from every borough. The Sicilian bakery sells traditional Italian desserts and savory breads in flavors like jalapeño, provolone and black olive.


  • Pasquale’s Rigoletto

    transports visitors to Italy with its colorful murals and authentic menu of fettucine alfredo, gnocchi bolognese and more. Friendly servers suggest completing the experience with a slice of homemade cheesecake.


  • A family-style restaurant known for large portions,

    Roberto’s Restaurant

    serves country-style Italian dishes. The menu includes fusilli pasta with clams, mussels, shrimp and tomatoes; cavatelli with Italian sausage and broccoli rabe; and penne with grilled eggplant and smoked mozzarella in a light tomato sauce. The team behind Roberto’s also owns

    Zero Otto Nove

    , a rustic Italian restaurant around the corner.


  • Open since 1915,

    Teitel Brothers

    is a wholesale and retail gourmet Italian deli. The shop is a favorite of restaurants from around the country for its quality ingredients, including cheese, roasted peppers and oils.



Fordham Road:













  • Fordham Road is a bustling retail district in the Bronx. With plenty of shops offering local and national brands, Fordham Road is a great place to purchase hip sneakers, comics, jeans and more. The neighborhood’s dynamic, urban vibe is unique to New York City, and some of the City’s most popular cultural institutions are just a short walk from the central retail destination.


  • The 265-acre, world-famous

    Bronx Zoo

    has more than 6,000 animals that are housed in re-creations of their natural habitats. Exhibits include a sea lion pool and African plains featuring lions, zebras and gazelles.


  • Selling both menswear and women’s styles,

    Dr. Jay’s

    is a go-to shop for trendy sneakers, jeans, sweatshirts, hats and more. Fashion lines featured include Baby Phat, G-Unit and L.A.M.B.


  • Visitors to the

    Edgar Allan Poe Cottage

    can see where the poet spent the final years of his life and wrote some of his most important works, including “Annabel Lee” and “The Bells.” The 19th-century cottage was restored to its original appearance and is open for visitation and guided tours.


  • Fordham Comics

    sells a vast collection of vintage and new comic books, action figures and arcade games. Local comic lovers frequent the store to play card games and check out new collectors’ items.


  • Visitors to the vibrant neighborhood can grab a quick bite at

    Gyro King

    . In addition to the highly praised chicken and lamb gyros, the restaurant serves pizza, shish kebabs and ice cream.


  • Featuring more than a million plants on their 250-acre campus, the

    New York Botanical Garden

    is a favorite spot of New Yorkers and visitors from all over the world. During the first two weekends in November, visitors can immerse themselves in fall foliage during the garden’s Fall Forest Weekends. And November 16–January 12, the celebrated Holiday Train Show features model trains that ride through handcrafted replicas of NYC landmarks.


  • Registered landmark

    Paradise Theater

    , built in 1929, is now home to World Changers Church of New York. Visitors can get a glimpse at the theater’s ornate architecture and sculptures during Wednesday, Saturday and Sunday services.  


  • For a quick bite to eat,

    Primavera Café

    serves breakfast, lunch and dinner and is open 24/7. The extensive menu includes omelets, panini and salads, and their buffet offers more than 200 different recipes.



Visitors looking to experience the Bronx for longer than an afternoon can stay at the Opera House Hotel in the South Bronx, which recently opened in August. The historic Bronx Opera House, a storied entertainment venue dating back to 1913, has been restored to unveil this newly renovated hotel.  The boutique-style property has spacious rooms and amenities include flat-screen TVs, complimentary WiFi and complimentary continental breakfast.



Neighborhood x Neighborhood, launched in March 2013, is an initiative designed to increase visitation, support local businesses and encourage exploration in areas outside traditional tourist locations across the five boroughs. Since the program began, we have highlighted Bushwick, Flatbush and Williamsburg in Brooklyn; the South Bronx; Lower Manhattan; Coney Island, Brooklyn; Corona, Forest Hills and Jackson Heights in Queens; Inwood, Harlem and Washington Heights in Manhattan; Staten Island’s North Shore; and Long Island City, Queens.



As of today, 32 NYC & Company members are attending the World Travel Market: 9/11 Memorial & Museum, Amadeo Travel Solutions, B&H Photo Video and Pro Audio, The Broadway Collection, Canal New York, Circle Line Sightseeing Cruises, CitySights NY/Go Airport Shuttle, Disney on Broadway, Dutchess County­–Hudson Valley, Empire State Building Observatory, Heartland Brewery, Hotel Beacon NYC, Hotel Edison, Hotel Metro, Long Island Convention and Visitors Bureau & Sports Commission, Macy’s, Marriott International, The Metropolitan Opera, NBC Studio Tour, The New York Pass, New York State Division of Tourism, New York Water Taxi, New York’s Hotel Pennsylvania, Niagara Tourism and Convention Corporation, NY Waterway’s East River Ferry, Paramount Hotel, Sanctuary Hotel New York, SuperShuttle International, Top of the Rock Observation Deck, Wellington Hotel, Wine Water and Wonders of Update New York, and YMCA Guest Rooms.



New York City is made up of five distinct boroughs: Brooklyn, the Bronx, Manhattan, Queens and Staten Island. The Neighborhood x Neighborhood initiative intends to spotlight the affordability and accessibility of neighborhoods across the five boroughs with a particular emphasis on areas that have seen new hotel development in recent years. Neighborhoods and featured highlights were chosen in collaboration with City Council officials, Department of Cultural Affairs, NYC Small Business Services, business development districts, community leaders and with consideration of NYC & Company’s 2,000 members.



For more information about Arthur Avenue and Fordham Road and other things to see and do in the Bronx, visit nycgo.com/neighborhoods. To read the monthly Neighborhood x Neighborhood press releases and to view B-roll and photos of neighborhood highlights, visit nycgo.com/pressphotos. Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.



About NYC & Company:



NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.



 



-30-



                          NYC & Company / Emily Mayrath 212-484-1270