—Documentary-Style Short Spotlights Restaurants, Attractions and Shops that Make the Area a Must-Visit Destination—

New York City (May 6, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced Manhattan’s Flatiron District as the next area featured in its NYCGO Insider Guides. As part of the neighborhood’s promotion, a short documentary is available online that features locals who recommend the Flatiron District’s must-see places, venues and more that make it distinct. To view the documentary and neighborhood highlights visit  

"Named after the iconic Flatiron Building, this upbeat neighborhood is packed with restaurants, art, shops, events, history and more,” said Fred Dixon, president and CEO of NYC & Company. “From the monumental art installation in Madison Square Park to the debut of The New York EDITION hotel and the reopening of Shake Shack, there is no better time to spend a day or two or more exploring one of New York City’s liveliest neighborhoods.”

Experience the Flatiron District Like a Local

  • Getting there: The Flatiron District is easily accessible by the N, R and 6 subway lines.
  • Madison Square Park Art: The most ambitious art sculpture to be mounted in the park, Fata Morgana by Teresita Fernández features golden, mirror-polished discs that will hang over some 500 feet of the park’s walkways. On view in its entirety on June 1, visitors can now enjoy sections of the exhibit as they are installed throughout the park.
  • Museums: The Grand Masonic Lodge features a library and museum open to the public that is dedicated to notable American Masons like former NYC mayor Fiorella LaGuardia and founding father Benjamin Franklin. Visitors can learn about the evolution of human sexuality at the Museum of Sex, which has more than 15,000 objects in its permanent collection. The Museum of Mathematics makes math fun, with interactive exhibitions on the connection between math and everyday objects.
  • Italian Dining: The Flatiron District is home to an array of Italian food options from gourmet pizza at Tappo Thin Crust Pizza, to contemporary and casual Italian dining at Obicà, to Eataly’s 50,000 square foot-plus, high-end Italian food market and its rooftop restaurant and brewery Birreria.
  • Restaurants: Craft Restaurant features green-market cuisine and family-style meals, while KOA offers a twist on modern Chinese cuisine with Japanese influences. Visitors craving a taste of the American South can also enjoy the soulful dishes of Blue Smoke. Shake Shack, popular for its custards, burgers, hot dogs and crinkle-cut fries, will be reopening later this spring after renovations at its original location in Madison Square Park.  
  • Shops: Abracadabra Superstore is a unique, all-in-one joke shop, novelty warehouse and magic emporium. Manhattan Saddlery carries equestrian gear for those looking to saddle up in fashion. The Limelight Shops is a retail destination with more than 50 upscale vendors, including Soapology and Mariebelle Chocolates.
  • Nightlife: From old-school cocktails at the Flatiron Lounge, to world-class live music at Jazz Standard, to Ping-Pong at SPiN, the Flatiron District comes alive with a variety of things to do when the sun goes down.
  • Events: Madison Square Park features food festivals year-round, including Madison Square Eats through May 28 and Big Apple Barbecue from June 13–14.

Visitors looking to experience more of the Flatiron District for longer than a day can stay at The New York EDITION, which will open May 14 in the historic 41-story clock tower that was once home to The Metropolitan Life Insurance Company. With interiors designed by world-renowned architect David Rockwell, this sophisticated hotel features 273 rooms and suites, along with a restaurant located on the landmarked second floor, lobby bar, and a fitness center and spa on the 39th floor.

NYCGO Insider Guides: Get to know our neighborhoods
New York City is made up of five distinct boroughs: the Bronx, Brooklyn, Manhattan, Queens and Staten Island. Formerly Neighborhood x Neighborhood, NYCGO Insider Guides, which debuted in March, spotlight a new neighborhood each month. The video documentary series and editorial content takes New Yorkers and visitors behind the scenes to introduce them to the character and characters that define some of New York City’s most fascinating neighborhoods.

To view B-roll and photos of the Flatiron District highlights in the media library, visit Follow @nycgo_press on Twitter for the latest information about New York City travel and tourism.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit


Contact: NYC & Company / Chris Heywood 212-484-1270
              NYC & Company / Caroline Peck 212-484-1270