NYC & COMPANY LAUNCHES GLOBAL COMMUNICATIONS INSTAGRAM ACCOUNT TO PUBLICIZE THE DESTINATION TO MEDIA AND INFLUENCERS

—New Social Channel Utilizes Photos to Promote Company-Wide Campaigns and Highlight New Attractions in New York City—

New York City (February 24, 2015)—NYC & Company, New York City's official marketing, tourism and partnership organization, introduced a Global Communications Instagram account to further publicize company messaging and showcase New York City as a preeminent city destination. The dedicated communications Instagram account, @nycgo_press, is the first of its kind among US destination marketing organizations and targets media and influencers.  

“Instagram has now surpassed 300 million monthly active users, proving that the way people are communicating with one another is changing,” said Christopher Heywood, senior vice president of Global Communications at NYC & Company. “As a communications team, we are at the forefront of this conversation, and as we explore this social sphere, we hope the media will be even more inspired by New York City’s vibrancy and ever-evolving landscape.”

The NYC & Company communications Instagram account has already gained a following of more than 700 people after launching earlier this year. In addition to this new channel, NYC & Company has an official communications Twitter account, @nycgo_press, which launched in April 2011 and has more than 6,100 followers. The account targets audiences such as journalists, news outlets and tourism officials through highlighting NYC & Company’s communications and marketing campaigns, behind-the-scenes content and tourism development activities.

The Global Communications department is also responsible for the company’s international social media strategy, which includes 12 Twitter accounts. Three twitter accounts that are launching in February 2015 include Mexico, Scandinavia and Spanish-speaking South America. NYC & Company’s 17 international offices use these social media channels to share all that New York City has to offer with visitors and publications.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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Contact: NYC & Company / Chirs Heywood 212-484-1270
             NYC & Company / Caroline Peck 212-484-1270