NYC & COMPANY LAUNCHES “SEE YOUR CITY” PROMOTIONAL CAMPAIGN
—New Marketing Push Encourages and Inspires New Yorkers
to Explore New York City’s Five Boroughs—
New York City (October 15, 2014) — NYC & Company today announced the launch of its newest campaign, See Your City, designed to inspire and motivate New Yorkers to explore the diverse neighborhoods and boroughs of their city. The three-month promotion, sponsored by American Express, will showcase New York City’s five boroughs as must-see destinations for locals. For more information on the campaign and featured neighborhoods, visit nycgo.com/seeyourcity.
“For visitors, a trip to New York City is a vacation of a lifetime. For a lucky 8 million, it’s just a subway ride away,” said Fred Dixon, president and CEO of NYC & Company. “We want to give New Yorkers a new perspective on the five boroughs. Start thinking of the more than 250 New York City neighborhoods as 250 opportunities to travel.”
Starting today on nycgo.com/seeyourcity, the campaign will showcase 10 neighborhoods—Arthur Avenue (the Bronx), Carroll Gardens (Brooklyn), DUMBO (Brooklyn), the Staten Island Greenbelt, Harlem (Manhattan), Hell’s Kitchen (Manhattan), Jackson Heights (Queens), Long Island City (Queens), St. George (Staten Island) and Van Cortlandt Park (the Bronx)—with editorial content featuring itinerary suggestions and video postcards. In addition, five of the highlighted neighborhoods—DUMBO, Harlem, Long Island City, St. George and Van Cortlandt Park—are being promoted through custom illustrations that draw inspiration from vintage travel posters. The creative elements highlight a unique perspective of the neighborhood’s attractions. To download the campaign creative, visit nycgo.com/pressphotos.
“With See Your City, we were challenged with the task of selling New York City to New Yorkers, and our goal was to create inspiration to convince New Yorkers to explore their own backyards,” said Emily Lessard, creative director of NYC & Company. “By referencing vintage travel posters and passport stamps, we reframe the familiar as foreign and idealized, and we’re able to grab the attention of New Yorkers with video content that has clever yet unexpected and aspirational tones.”
The See Your City campaign will be promoted through bus shelters across the five boroughs; frequent posts on NYC & Company’s Facebook (facebook.com/nycgo), Instagram (instagram.com/nycgo and instagram.com/seeyourcity), and Twitter (twitter.com/nycgo and twitter.com/nycgo_press) accounts; commercials running in NYC taxicabs; digital and print media targeting New York City residents; and through American Express’ digital channels. From October 15–December 31, 20 social media ambassadors with a combined reach of more than 400,000 followers on Instagram will help promote the program by sharing images with the official hashtag #seeyourcity. Additionally, NYC & Company invites everyone to share their must-see picks in New York City’s five boroughs on social media with the campaign hashtag.
As part of See Your City, an exclusive offer for American Express® Card Members is available October 15–November 15. American Express Card Members can register an eligible Card, use it to spend $50 or more at one of the 61 participating retail locations in Brooklyn and Manhattan, and get a $10 statement credit. To learn more and to register an American Express Card for the offer, visit nycgo.com/shopnyc. Terms apply.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.
Contact: NYC & Company / Chris Heywood 212-484-1270
NYC & Company / Caroline Peck 212-484-1270