—Promotion Offers Visitors a Complimentary Third Night at 16 Properties After They Book and Pay for Two Consecutive Evenings at the Prevailing Rate, from June 25 to September 3—

—Third Night Guests Will Also Receive Key to Madison Avenue Card and Saks Fifth Avenue VIP Shopping Experience—

New York City (June 18, 2012)—NYC & Company, the official marketing, tourism and partnership organization for the City of New York, today announced that 16 hotels in The Signature Collection, a group of New York City's luxury hotels, will participate in The Signature Collection Third Night promotion this summer. The program gives visitors a Third Night free at participating hotels after they book and pay for two consecutive nights between June 25 and September 3, 2012. In addition, NYC & Company announced that for the first time, Third Night customers will receive both a special Key to Madison Avenue card, providing special offers at the luxury retail district on Manhattan’s Upper East Side, as well as a VIP shopping experience at Saks Fifth Avenue’s flagship store in Midtown Manhattan. New to the Signature Collection and Third Night promotion this summer is The Lowell New York, located on the Upper East Side. Detailed booking information for the Third Night summer program can be found at beginning today.

"This summer we encourage visitors and residents to experience some of our City’s most luxurious accommodations while enjoying extraordinary value," said George Fertitta, NYC & Company’s CEO. "We are pleased to collaborate with 16 distinguished hotels as well the Madison Avenue Business Improvement District and Saks Fifth Avenue to give visitors more reasons to experience the best of New York City luxury this summer.”

The 16 hotels—all part of The Signature Collection—participating in this summer’s Third Night program are: The Carlyle, A Rosewood Hotel; Hôtel Plaza Athénée New York; Loews Regency Hotel; The London NYC; The Lowell New York; Mandarin Oriental, New York; The New York Palace; The Peninsula New York; The Plaza Hotel; The Ritz-Carlton New York, Battery Park; The Ritz-Carlton New York, Central Park; The Sherry-Netherland; The St. Regis New York; Trump International Hotel & Tower New York; Trump SoHo New York; and The Waldorf Towers.

A bonus of booking a stay at a hotel within The Signature Collection this summer is the Key to Madison Avenue card, which provides exclusive access to more than 70 special offers, including VIP services, gifts and private shopping excursions, to everything from boutiques and spas to restaurants and art galleries. Visitors who check in as a Third Night guest will receive one card per room at check-in.

“The luxury retailers of Madison Avenue will be rolling out the red carpet to Third Night guests so that they may experience the best in VIP treatment, and are so pleased to partner with NYC & Company on this important tourism initiative,” said Matthew Bauer, president of the Madison Avenue Business Improvement District, organizers of the Key to Madison Avenue card program.

Signature Collection Third Night guests will also receive an exclusive VIP shopping experience from the Saks Fifth Avenue New York flagship, including complimentary transportation from the participating hotel to Saks Fifth Avenue, a complimentary styling appointment at Saks Fifth Avenue, and complimentary shipping of purchases to the guest’s home (standard delivery to the continental United States only) or Signature Collection hotel.

“A trip to New York is not complete without visiting Saks Fifth Avenue. Our VIP shopping package is the perfect finishing touch to The Signature Collection Third Night promotion for guests to enjoy a special shopping experience with us,” said Kathleen Ruiz, vice president of vendor and store marketing and public relations at Saks Fifth Avenue.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, go to


Contact:     Chris Heywood/NYC & Company     212 484 1270