New York City (April 3, 2018) – NYC & Company today announced that Lisa Tejeda has joined the organization as Director, Tourism Market Development, serving Latin America and the USA Hispanic market. In her new role, she will work together with NYC & Company’s travel trade representatives in Brazil, Mexico and Argentina to drive business to New York City’s five boroughs from these key markets, in addition to Colombia, Chile, Peru, Uruguay, and the United States. She reports to Makiko Matsuda Healy, Managing Director, Tourism Market Development.

“To say that I am excited about this opportunity is an understatement. New York City, a melting pot of diverse cultures and languages, is experiencing an unprecedented moment in its history with groundbreaking new developments, making it a truly unique destination to promote and sell. I look forward to engaging key members of the trade to further drive travel from the Latin visitor market in the year to come,” said Lisa Tejeda.  

“We are proud to welcome Lisa to the NYC & Company team. She is a seasoned industry professional and we look forward to leaning on her expertise in further developing travel markets in Latin America and the United States as she settles into her role,” said Makiko Matsuda Healy.

Tejeda joins NYC & Company with more than 14 years of sales experience with AccorHotels Group and Hilton Hotels and Resorts. She previously served as Senior Group Sales Manager, overseeing leisure and incentive markets, at Novotel New York Times Square Hotel until March 2016, when she embarked on a two-year sabbatical to travel the world solo.

Tejeda holds a Bachelor of Arts degree in Hotel Management from Pontificia Universidad Católica Madre y Maestra in her native Santo Domingo, Dominican Republic and is fluent in English, Spanish, Portuguese and French. She currently resides in New Jersey.

Last month, New York City Mayor Bill de Blasio and NYC & Company announced that a record 62.8 million travelers visited New York City in 2017, comprising 49.7 million domestic and 13.1 million international visitors. Key source markets from Latin America represented more than 2 million visitors combined in 2017, with further growth expected this year.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit


Contact: Britt Hijkoop / 212-484-1270