New York City (April 7, 2016) – NYC & Company, New York City’s official destination marketing organization, today announced that Patricia Herrera has joined the company’s Convention Development team as regional director of Southeast and Global MICE. In her new role, Herrera will work with meeting planners based out of the Southeastern US, Europe and South America to drive meetings business to New York City’s five boroughs. Herrera will report to Jerry Cito, senior vice president of Convention Development for NYC & Company.

“Patricia is an accomplished industry professional whose past experience and positive can-do attitude will play an important role in encouraging meeting planners to ‘Make it NYC,’” said Cito. “We are more committed than ever to expanding our presence in the Southeastern US, European and the ever-growing South American meeting planner markets.

“I am thrilled to be joining NYC & Company’s Convention Development team and I look forward to engaging with meeting planners across the globe to showcase the benefits and the excitement of hosting their next meeting in New York City,” said Herrera.

In addition to this presence in the Southeastern US, Europe and South America, NYC & Company’s Convention Development team has representatives based in New York City, London, Los Angeles, Minneapolis and Washington, DC.

Herrera joins NYC & Company with 15 years experience in hospitality sales, previously serving as the area director of international sales for Kimpton Hotels and Restaurants’ New York collection. Prior to working for Kimpton, she managed key international accounts for Morgan Hotels Group/Ian Schrager Hotels’ global portfolio. Herrera had previously participated in several trade shows with NYC & Company’s Convention and Tourism teams, including IMEX America, IMEX Frankfurt, IBTM and the company’s European MICE Roadshow. Herrera holds a BBA from Queens College in Flushing, New York, where she studied hospitality and tourism management. She currently resides in Queens.

In 2015 New York City welcomed a record 6.1 million meeting and convention delegates. To learn more about booking a meeting in New York City, visit

About NYC & Company:
NYC & Company is the official destination marketing organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit



Contact: NYC & Company / Chris Heywood 212-484-1270
               NYC & Company / Sean Altberger 212-484-1270