NYC & COMPANY UNVEILS NEW VIDEO CAMPAIGN TO ENCOURAGE FOODIES TO MARK THEIR CALENDARS FOR NYC RESTAURANT WEEK

NYC & COMPANY UNVEILS NEW VIDEO CAMPAIGN TO ENCOURAGE FOODIES TO MARK THEIR CALENDARS FOR FEBRUARY 10, WHEN NYC RESTAURANT WEEKSM WINTER 2014 RESERVATIONS OPEN

—Annual Dining Promotion Offers Discounted Prix Fixe Deals February 17–March 7 at Nearly 300 of the City’s Top Restaurants—

New York City (February 3, 2014) — NYC & Company, New York City’s official marketing, tourism and partnership organization, today launched a new video campaign appearing in New York City taxi cabs and on social media to help drive reservations for NYC Restaurant Week Winter 2014. The video campaign features six videos, released each day during the first week of February in the lead-up to reservations opening on February 10. The videos capture the international influence of New York City’s restaurant industry, and invites New Yorkers and visitors to pronounce foreign dining-related words in preparation for the upcoming NYC Restaurant Week. To view the videos, visit nycgo.com/restaurantweek.

“New York City’s food scene is influenced and inspired by international cultures, languages and traditions, and the video campaign highlights that diversity in an entertaining new way,” said Fred Dixon, Interim President and CEO of NYC & Company. “NYC Restaurant Week is a success for both restaurants, which often welcome new audiences during a typically slow period, and consumers, who can dine at some of the City’s best restaurants at a more affordable price.” 

“These engaging videos humanize the fact that NYC Restaurant Week Winter 2014 allows you to taste worldwide cuisines while enjoying a compelling New York City dining experience,” said Tracy Nieporent, Chairman of NYC & Company’s Restaurant Committee.

NYC Restaurant Week gives the millions of New Yorkers and visitors a chance to blend in with New York City’s growing community of foodies and self-made chefs by experiencing some of the City’s best restaurants at a discounted price. The promotion offers three-course prix-fixe lunches for $25 and three-course prix-fixe dinners for $38 (excluding beverages, gratuities and taxes) at nearly 300 of the City’s top restaurants. NYC Restaurant Week Winter 2014 operates Monday through Friday, with Saturdays excluded and Sundays optional, February 17–March 7, with reservations opening February 10.

Also returning is an exclusive offer for American Express® Card Members. American Express Card Members can register, use their Card to spend $25 or more at any participating restaurant, and get a statement credit. To learn more and register an American Express Card, visit amexnetwork.com/nycrestaurantweek.

Google Maps returns this year as a Participating Sponsor of NYC Restaurant Week. Guests can use Google Maps to get directions, check out reviews and preview dining destinations with Street View and Business Photos, a premium-quality 360-degree interactive virtual tour inside participating restaurants.

For a complete list of participating restaurants and to make NYC Restaurant Week reservations starting February 10, visit nycgo.com/restaurantweek.

NYC Restaurant Week Winter 2014 is produced by NYC & Company and presented by founding Sponsor American Express and Participating Sponsor Google Maps.

In addition to City bus shelters and videos on taxicab monitors, NYC Restaurant Week Winter 2014 media will be featured hourly on the Toshiba Vision screens in Times Square February 10 through March 7.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

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NYC & Company / Kimberly Spell 212-484-1270
NYC & Company / Emily Mayrath 212-484-1270