More Than 34,000 Visitors Expected to Attend Industry’s 
Most Comprehensive Trade Show

New York City (January 14, 2016) – NYC & Company, New York City’s official destination marketing organization , welcomes back the National Retail Federation’s 105th Annual Convention & Expo to New York City.  Starting Sunday, January 17, and running through Wednesday, January 20, the four-day convention, which will be held at the Jacob K. Javits Convention Center, is expected to bring in 34,000 people to the City and generate more than 34,000 hotel room-nights. This year, more than 575 companies are expected to exhibit in the 228,000 square foot EXPO Hall, which is 8,000 more square feet than the 2015 event.

Recognized as Retail’s BIG Show, the industry's most comprehensive educational forum is an annual event for retailers and visitors from more than 80 countries. Retail’s BIG Show has frequently been ranked as one of the Top 200 trade events in North America.

“The National Retail Federation Convention & Expo is an important convention partner as well as an economic driver to the City bringing thousands of market-goers to explore New York during the winter season,” said Fred Dixon, President and CEO, NYC & Company. “As a City that thrives on the retail industry, we are thrilled to welcome back retail professionals from all over the world to New York City.”

“In this, our 105th year, the National Retail Federation will kick off its biggest show yet in New York City,” said NRF President and CEO Matthew Shay. “Through the power, experience and intellect of our board of directors, councils and members, we work year round to create thought-provoking content, while attracting top-level exhibitors and business partners in order to provide exceptional attendee experiences that help make Retail’s BIG Show the premier event for retailers year in and year out. We look forward to hosting another great show in New York City – an epicenter for the retail industry.”

NRF has added several new components to its show this year, including:

  • Surprises for its 35,000 attendees, including gift card giveaways, apple cider and apple stations, free chocolate and s’mores for those extra cold evenings
  • A special area featuring promising retail technology startups and small, young companies that are about to make a big impact on the industry - The Launch Pad at Retail's BIG Show EXPO.
  • A food truck alley inside the Javits Center for attendees
  • A Retail Across America Rest Stop with lounge seats, phone chargers, a retail atmosphere and an opportunity to learn more about NRF’s Retail Across America campaign.  
  • A retailer-only meet up every morning of the show that offers guests the opportunity to connect with peers and talk shop over morning coffee. The meet up includes 15-20 roundtables headed up by industry leaders.
  • For each session guests attend and rate in the NRF BIG Show mobile app, NRF will donate $1 to Friends of Karen (up to $5000). Friends of Karen is a New York City-area organization dedicated to providing emotional, financial and advocacy support for children with life-threatening illnesses.
  • An NRF Clubhouse, open to all attendees, which will have plenty of chairs and phone chargers.

The National Retail Federation’s 105th Annual Convention & EXPO is open to retail, trade, business and economic press, as well industry analysts. The event is closed to the general public. To register as an accredited member of the press or as an analyst, please bring a valid business card with an appropriate title, at least two bylined articles and a government-issued ID to the Press Registration booth at the Javits Center. For more information, visit To keep up to date on the latest activity on the convention floor, follow NRF on Twitter @ExperienceNRF and @NRFnews; the NRF hashtag is #NRF16.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit

About National Retail Federation:
NRF is the world’s largest retail trade association, representing discount and department stores, home goods and specialty stores, Main Street merchants, grocers, wholesalers, chain restaurants and Internet retailers from the United States and more than 45 countries. Retail is the nation’s largest private sector employer, supporting one in four U.S. jobs – 42 million working Americans. Contributing $2.6 trillion to annual GDP, retail is a daily barometer for the nation’s economy. NRF’s This is Retail campaign highlights the industry’s opportunities for life­long careers, how retailers strengthen communities, and the critical role that retail plays in driving innovation.

About Jacob K. Javits Convention Center of New York:
Known as the “Marketplace for the World,” the Jacob K. Javits Convention Center of New York was designed by I.M. Pei & Partners and opened in 1986. The iconic facility has since become New York City’s primary venue for large conventions, trade shows and special events and serves as home to many of the world’s top 250 trade shows, hosting millions of visitors a year. These large-scale events generate up to $1.8 billion in annual economic activity for New York City and New York State, supporting more than 17,000 jobs in and around the facility. Located on 11th Avenue between 34th and 40th Sts., the Javits Center has 840,000 square feet of total exhibition space, 102 meeting rooms and four banquet halls, as well as a range of telecommunications services, including WiFi access. For more information, visit


Contact: NYC & Company / Sean Altberger 212-484-1270
        National Retail Federation / Kathy Grannis Allen 855-NRF-PRESS