NYC & COMPANY WELCOMES THE 112th ANNUAL NORTH AMERICAN INTERNATIONAL TOY FAIR BACK TO NEW YORK CITY

—Largest Toy Trade Show in Western Hemisphere Expects More Than 30,000 Market-goers from More Than 100 Countries, Generating Nearly 20,000 Room Nights—

New York City (February 11, 2015) – NYC & Company, the City’s official marketing, tourism and partnership organization, welcomes back the 112th annual North American International Toy Fair to New York City. One of the largest shows in its industry, the North American International Toy Fair showcases exhibits from over 1,000 manufacturers, distributors, importers and sales agents. The show will host more than 30,000 professionals from more than 100 countries, including 23 of the top 25 toy sellers in the United States. The North American International Toy Fair, expected to generate nearly 20,000 room-nights, begins this Saturday, February 14 and runs through Tuesday, February 17, 2015 at the Jacob K. Javits Convention Center and in showrooms around New York City.

“New York City leads the nation in innovation and in retail, so we see no better place to introduce the newest toys that will soon fill shelves around the world,” said Fred Dixon, president and CEO of NYC & Company. “With 6.1 million meeting and convention delegates last year, trade shows such as the North American International Toy Fair are an important economic driver in the City’s tourism industry. We are thrilled to welcome back Toy Fair and its participants to NYC.”

North American International Toy Fair is produced by the Toy Industry Association™, Inc. (TIA), the not-for-profit trade association representing all businesses involved in creating and bringing toys and youth entertainment products to kids of all ages. TIA’s nearly 750 members account for approximately 90% of the annual U.S. domestic toy market of $22B.

“Toy Fair is gearing up to be an exciting and playful event, with nearly 1,100 passionate exhibitors providing visitors with a sneak peek at the products that will be on kids’ wish lists this holiday season,” said Marian Bossard, TIA SVP of global market events. “On top of trend-spotting and product-sourcing, industry professionals from nearly 100 countries will participate in Toy Fair’s myriad educational and networking opportunities that make our New York City marketplace unlike any other toy show in the world!”

"There is no other show quite like the North American International Toy Fair which gathers thousands of manufacturers, retailers and inventors under one roof, spurring a wave of economic activity across New York,"  said Alan Steel, President and CEO of the New York Convention Center Operating Corporation which operates the Javits Center. "Some of the world's most iconic products and brands have debuted at the Javits Center, and we are honored to host Toy Fair where thousands of new toys and games will be unveiled for the first time. With a top-to-bottom renovation that includes new façade, flooring and telecommunications systems, we expect all of the attendees will have a better experience at the Javits Center than ever before."

From classic toys to interactive entertainment and everything in between, the Toy Fair playground includes: action figures and dolls; games and puzzles; construction toys; arts and creative activities; earth-friendly products; bicycles, tricycles and ride-ons; radio-controlled vehicles; infant and preschool toys; cars, trucks, and trains; puppets and plush; computer software and video games; playground and sporting equipment; Halloween and Christmas themed products; books; stationery; party supplies; and much more.

Offering more than just fun and games, attendees can participate in daily educational seminars, networking activities and after-hours events to take advantage of everything New York City has to offer. Programs throughout the fair include: TIA’s Annual Toy Safety Update, Global Trade and Market Expansion Sessions, Toy Trends Briefing, and drop-in educational sessions for independent toy store owners and inventors/designers. TIA’s Licensing Content Connection will take place from Feb. 14-15, featuring a series of educational seminars led by experts in the field of licensing and covering such topics as: opportunities for traditional and e-enhanced toy manufacturers and designers; preschool market research and demographic trends; and media use and retail infrastructure in youth markets around the world. The Digital Kids Conference and Toys, Learning and Play Summit will take place from Feb. 15-17, for brand owners, entertainment and media executives and marketers who will learn about engaging children online and on digital devices

In 2014 New York City welcomed an estimated 6.1 million meeting and convention delegates, up from 5.9 million delegates who spent approximately $5 billion in the five boroughs in 2013. An important contributor to New York City’s tourism industry, MICE visitation from around the globe continues to increase each year.

The North American International Toy Fair takes place Saturday, February 14 through Tuesday, February 17, 2015 at New York City’s Jacob K. Javits Convention Center. The show will be open from 9am-6pm on Saturday, Sunday and Monday (February 14-16), and from 9am-4pm on Tuesday (February 17). The Toy Fair is open to the trade and media only, not the general public. No one under the age of 18, including infants, will be admitted. For more information, please go to toyfairny.com or follow Toy Fair on Twitter @ToyFairNY. Registration is mandatory for access to Toy Fair 2015; verification of media and buyer credentials is required.  On-site registration is available during show hours. 

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

About the North American International Toy Fair:   
Toy Fair is an annual event that is owned and operated by the Toy Industry Association (TIA). The largest toy trade show in the Western Hemisphere, the show brings together more than 1,000 exhibiting manufacturers, distributors, importers and sales agents to showcase an estimated 150,000 toy and entertainment products to 7,000+ unique retail outlets from 100 countries. For more information, visit ToyFairNY.com.

About the Javits Center:
The Jacob K. Javits Convention Center of New York opened in 1986 as the successor to the NY Coliseum. Javits is New York City’s largest venue for conventions, trade shows and special events. Home to many of the top 200 trade shows, Javits hosts about 150 events with an average attendance of 3.5 million per year. These events contribute to the city and state economies by stimulating direct and indirect employment, economic activity and tax revenues, and by supporting the city’s hotel, restaurant, tourism and entertainment industries. For more information, visit javitscenter.com.

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Contact: NYC&Company /  Chris Heywood 212-484-1270
         NYC&Company / Britt Hijkoop 212-484-1270