NYC RESTAURANT WEEK WINTER 2015 STARTS MONDAY WITH DISCOUNTED DINING AT 340 RESTAURANTS THROUGH MARCH 6

NYC RESTAURANT WEEKSM WINTER 2015 STARTS MONDAY WITH DISCOUNTED DINING AT 340 RESTAURANTS THROUGH MARCH 6

—Exclusive Video Content Provides a Behind-the-Scenes Look at NYC Restaurant Week Participants—

—#NYCRestaurantWeek Photo Contest Returns to Help 
Kick Off Dining Promotion—

New York City (February 13, 2015) — NYC & Company, New York City’s official marketing, tourism and partnership organization, announced that NYC Restaurant Week Winter 2015 begins this Monday, February 16, and goes through Friday, March 6. The event offers three-course prix-fixe lunches for $25 and three-course pre-fixe dinners for $38 (excluding beverages, gratuities and taxes) Mondays through Fridays, with Saturdays excluded and Sundays optional, at 340 of the best New York City restaurants. New Yorkers and visitors can enter the #NYCRestaurantWeek photo contest on Instagram for a chance to win $300 or more in gift cards. Menus, photos, videos and reservations are available online at nycgo.com/restaurantweek.

“From the popular photo contest to new video content, we’re inspiring New Yorkers and visitors to share their NYC Restaurant Week experiences with friends, families and followers—ultimately encouraging even more people to experience the best dining deals of the year in the world’s most exciting city,” said Fred Dixon, president and CEO of NYC & Company. “NYC Restaurant Week is a signature New York City event that continues to attract foodies and new audiences to dine at classic NYC restaurants or the newest hot spots.”  

Diners who snap a photo of their NYC Restaurant Week experience—whether it’s a shot of the meal, a selfie or a group photo—and post the picture with #NYCRestaurantWeek on Instagram will be prompted by @nycrestaurantweek to submit an entry form. Official judges will choose three winning photos every week for three weeks during NYC Restaurant Week, and winners will receive $300 or more in gift cards from participating restaurants.

Exclusive behind-the-scenes video content will be shared on NYC & Company’s and NYC Restaurant Week’s YouTube, Facebook, Twitter and Instagram channels. The videos feature chef interviews and footage of signature dishes and items from NYC Restaurant Week menus from 5 of the 55 new participating restaurants: Bar Primi, Beautique, Blenheim, Fung Tu and Tavern on the Green. 

Returning this winter is an exclusive offer for American Express® Card Members. Card Members can register any eligible American Express Card, use their Card to spend $25 or more at any participating restaurant and get a $5 statement credit. To learn more and register for this offer with an eligible American Express Card, visit amexnetwork.com/nycrestaurantweek.

NYC Restaurant Week is promoted through exclusive content on nycgo.com; out-of-home media in the five boroughs; print and digital advertising; commercials running in NYC taxicabs and on the Toshiba screen in Times Square; and through social media posts using #NYCRestaurantWeek. This year, NYC Restaurant Week’s creative materials highlight photos of new participating restaurants taken by amateur photographers discovered through Instagram, including @martinecooks, @noleftovers_ and @fattycawatty.

NYC Restaurant Week Winter 2015 is produced by NYC & Company in partnership with Founding Sponsor American Express and Bravo’s new culinary competition series, Best New Restaurant, which airs Wednesdays at 10pm ET/PT on Bravo. Tom Colicchio, the chef and restaurateur of three NYC Restaurant Week participating restaurants, serves as host, judge and executive producer of the series. NYC Restaurant Week began in 1992, coinciding with the Democratic National Convention.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com.

-30-

Contact: NYC & Company / Chris Heywood 212-484-1270
NYC & Company / Caroline Peck 212-484-5475