The Umbrella Program is Back for the Second Year in Partnership with Mastercard —

NYC & Company, New York City’s official destination marketing organization today announced NYC Winter OutingSM programs are live. Originally launched in January 2019 to inspire overnight trips during the winter months, NYC Winter Outing combines NYC & Company’s three signature programs from January 21-February 9, 2020— NYC Restaurant Week®, NYC Broadway WeekSM and NYC Must-See WeekSM—creating an ultimate value period across the five boroughs bookable at During this three-week period, select Broadway shows, attractions, museums, tours and performing arts are offering 2-for-1 tickets while more than 350 restaurants are featuring prix-fixe menus for lunch and dinner.

NYC Winter Outing details—including the 21 shows participating in NYC Broadway Week; nearly 70 venues participating in NYC Must-See Week including museums, tours, attractions and performing arts; and more than 350 restaurants participating in NYC Restaurant Week—can be found at

Additionally, visitors can also book overnight accommodations at to take advantage of some of the lowest rates of the year. To help visitors make the most of this seasonal value, NYC & Company has curated a list of over 50 winter hotel offers available this season, here. For general hotel content, visit


Photo and Creative Assets:
By downloading these Media Assets you are agreeing to the following terms:

NYC & Company is granting you permission for press use only. Any use of the provided Media Assets, in whole or in part, other than for PRESS purposes, is prohibited (including, but not limited to, copying, distribution or sale of these Media Assets). Please note that the Media Assets must not be used for commercial purposes or rebranded in any way without explicit permission from NYC & Company. NYC & Company is providing this to you without any representations as to rights and clearances with regard to third-party rights.



Media Contact

Chris Heywood/Alyssa Schmid/Chris Marino
Media Assets (3)