PR: COOTM: New Victory Theater
Kimberly Spell 212-484-1270
NYC & Company
Kim Esp/Jaime Strohmenger
Linden Alschuler & Kaplan Public Relations, Inc.
KIDS TAKE CENTER STAGE IN FEBRUARY AS THE NEW VICTORY THEATER, A PROJECT OF THE NEW 42ND STREET® IS NAMED NYC & COMPANY'S CULTURAL ORGANIZATION OF THE MONTH
Special Discount Offered On Selected Performances of 'Lookingglass Alice' throughout February
Note to Editors: Images of The New Victory Theater are available upon request.
FOR IMMEDIATE RELEASE
New York, NY (February 1, 2007) — New York City’s ultimate theater for kids and families -- The New Victory Theater, a project of The New 42nd Street® -- has been named NYC & Company’s Cultural Organization of the Month. In celebration of this designation, visitors to this historic Times Square theater will receive a 10% discount to selected performances of the show Lookingglass Alice when they mention “Cultural Organization of the Month” throughout February. NYC & Company is the city’s official tourism marketing organization.
The show, a combination of physical theater and circus arts, is based on Lewis Carroll's spectacularly surreal classic, and is brought to life in this wildly imaginative production from Chicago’s Lookingglass Theatre Company.
“Everyone at The New Victory Theater and the New 42nd Street® joins me in expressing our delight in being NYC & Company’s Cultural Organization of the Month for February,” said Cora Cahan, president of The New 42nd Street®. “The New Victory opened at the end of 1995 as the harbinger of the remarkable transformation of 42nd Street. From the time of its opening, it bravely stood alone on the block with 37 adult businesses still extant at the end of the street until it was joined, 18 months later, by the restored New Amsterdam and Hilton theaters.”
“The New Vic is the city's first and only theater dedicated full time to kids, their parents, grandparents, schoolmates, and teachers. The New Victory's affordable tickets, burgeoning arts education, and job corps programs for young people, coupled with the theater's high quality productions of provocative, compelling, magical, and beautiful works from across the nation and around the world, have made it an esteemed and important component of cultural life in New York City. Come to the New Vic this month to see the marvelous, highly original, and inventive Lookingglass Alice, a vivid, truly marvelous work which uses the entire theater to tell Lewis Carroll's classic tale,” added Cahan.
The Cultural Organization of the Month discount applies to the following performances of Lookingglass Alice:
- Thursday, February 15, 2007 at 7pm
- Friday, February 16, 2007 at 7pm
- Saturday, February 17, 2007 at 7pm
- Sunday, February 18, 2007 at 5pm
- Wednesday, February 21, 2007 at 2pm
- Wednesday, February 21, 2007 at 7pm
- Thursday, February 22, at 7pm (Sign interpreted performance)
- Friday, February 23, 2007 at 7pm
- Saturday, February 24, 2007 at 7pm
- Sunday, February 25, 2007 at 5pm
Opened by Oscar Hammerstein in 1900 as the Theatre Republic, The New Victory established 42nd Street as the heart of New York’s theater district. Ninety-five years later, The New Victory was the first historic theater to be renovated on the block and its opening in December 1995 sparked the renaissance of 42nd Street. Today it is one of the City’s most respected cultural institutions.
For a complete calendar of The New Victory Theater events for February, please visit NYC & Company’s website at www.nycvisit.com/culturalorganization.
To get to The New Victory Theater by subway, take the 1, 2, 3, 7, N, R, Q, W, Shuttle to Times Square or the A, C, E to Port Authority. To get there by bus, take the M10, M16, M27, M42, or M104, which all stop within one block of the theater.
Lookingglass Alice is performed by the Lookingglass Theatre Company. (Recommended for ages 8 & older)
Ticket Prices with Cultural Organization of the Month Discount: $11.25 for balcony; $22.50 for rear mezzanine; $31.50 for orchestra and front mezzanine.
(Regular ticket prices: $12.50 for balcony; $25 for rear mezzanine; $35 for orchestra and front mezzanine; and $40 for on-stage seating).
To purchase tickets: Call Telecharge.com at 212.947.8844 and mention code LGNYCCO, log on to Broadwayoffers.com (use code LGNYCCO) or visit the New Victory box office. Limit of 8 tickets at the discount price. Cannot be combined with any other offers or discounts. Prior purchases excluded. Subject to availability. No refunds or exchanges. Regular service charges apply to phone or web orders. Offer expires 2/25/2007.
Other performances and programs in February
*Note: The Cultural Organization of the Month discount does not apply to the following performances of Lookingglass Alice and Lookingglass Alice VicTeens Behind the Curtain:
- Friday, February 9, 2007 at 7pm
- Saturday, February 10, 2007 at 2pm
- Saturday, February 10, 2007 at 7pm
- Sunday, February 11, 2007 at 12pm
- Sunday, February 11, 2007 at 5pm
Lookingglass Alice VicTeens Behind the Curtain:
Sunday, February 18, 2007; 12pm
Perfect for teens who are curious about the technical aspects of the show, VicTeens: Behind the Curtain offers a ticket to Lookingglass Alice and an on-stage tour given by the company and technical staff.
Ages: 11-18 years; Cost: $20
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About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.