PR: Farm Aid 2007

Contacts: Chris Heywood, NYC & Company, 212-484-5458,
Tiffany Townsend, 212-484-5404,


Concert to Feature Willie Nelson, John Mellencamp, Neil Young and
Dave Matthews at Randalls Island on September 9

New York, NY (June 13, 2007) – For the first time, Farm Aid 2007: A HOMEGROWN Festival, founded by Willie Nelson and John Mellencamp, will be held on New York City's Randalls Island on September 9. The annual benefit concert raises funds to support family and urban farming and to promote the purchase of food from these farms throughout the five boroughs. New York City supports local farmers through its Greenmarket program, which serves more than 250,000 residents weekly during its peak season.

Tickets for Farm Aid 2007 go on sale Saturday, June 16, at 10am EDT at all Ticketmaster outlets. Tickets can also be purchased at or by calling 212-307-7171, 631-888-9000 or 203-624-0033. For more information about Farm Aid 2007: A HOMEGROWN Festival, visit

Farm Aid 2007: A HOMEGROWN Festival will celebrate music, food and hands-on activities with family farmers and urban growers. For the first time, concert concessions will feature all fresh, local, organic and family-farmed food.

"New York City is committed to sustainable family farming in all five boroughs, particularly through our Greenmarket program, which supports approximately 180 local farmers at 47 locations throughout the city," said George Fertitta, CEO NYC & Company, the tourism marketing organization for the City of New York. "Farm Aid 2007 will show visitors a greener side of New York City, and we are honored to host this year's concert on Randalls Island."

Farm Aid's mission is to build a vibrant, family-farm-centered system of agriculture in America. Farm Aid artists and board members Willie Nelson, Neil Young, John Mellencamp and Dave Matthews host the annual concert to raise funds to support the organization's work with family farmers and to inspire people to choose family-farmed food.

Since 1985, Farm Aid has raised more than $30 million to support programs that help farmers thrive, expand the reach of the Good Food Movement, take action to change the current system of industrial agriculture and promote food from family farms.

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About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.