GET MORE NYC: LOWER MANHATTAN BEGINS TOMORROW, ENCOURAGING VISITORS TO EXPERIENCE THE REVITALIZATION OF DOWNTOWN
—Campaign Highlights Lower Manhattan Attractions, Shops, Restaurants, Cultural Institutions and Hotels—
New York City (May 31, 2011) — NYC & Company, New York City’s marketing, tourism and partnership organization, tomorrow launches the Get More NYC: Lower Manhattan campaign. The campaign, designed to showcase the recovery and revitalization of Lower Manhattan in the last decade, encourages visitors to stay in Lower Manhattan’s hotels, eat in its restaurants, shop in its stores and get a glimpse of all the neighborhood has to offer. Get More NYC: Lower Manhattan runs tomorrow through September 6, and includes a variety travel itineraries; hotel incentives; and special offers at Lower Manhattan shops, restaurants, attractions and cultural institutions.
“Lower Manhattan has seen a dramatic revitalization in the last decade, including remarkable growth in the number of visitors and hospitality-related services,” said George Fertitta, CEO of NYC & Company. “We encourage New Yorkers and visitors alike to visit this growing neighborhood and experience the new hotels, restaurants, parks, shops and attractions that make up Lower Manhattan.”
As part of Get More NYC: Lower Manhattan, guests staying at the following participating hotels will enjoy late checkout (check with individual properties for details) and receive a complimentary Downtown Culture Pass, which offers three days of admissions and discounts to nine cultural attractions downtown:
- Andaz Wall Street
- Best Western Seaport Inn Downtown
- Doubletree by Hilton New York City – Financial District
- Gild Hall – A Thompson Hotel
- Holiday Inn Express NYC Wall Street*
- Holiday Inn New York City – Wall Street*
- Millenium Hilton
- New York Marriott Downtown
- The Ritz-Carlton New York, Battery Park
- W New York – Downtown
- World Center Hotel
*Unable to honor late checkout
Lower Manhattan has experienced remarkable growth in the number of visitors and hospitality-related services since 2001. Approximately 9 million people visited Lower Manhattan in 2010—a 26 percent jump from 2008—and its population has more than doubled, to 56,000, over the last decade. In addition, nearly 20 hotels with an estimated 5,000 hotel rooms are located in the downtown area, and three new hotels with a total of 769 rooms will debut later this year.
Get More NYC: Lower Manhattan features outdoor media ads promoting Lower Manhattan throughout the City’s five boroughs; a taxicab monitor video; a new global social media initiative (facebook.com/nycgo and @nycgo) and geo-targeted content on nycgo.com’s mobile site (m.nycgo.com) to highlight attractions and events in Lower Manhattan; and an initiative to promote Lower Manhattan to meeting planners.
Visitors who need help navigating Lower Manhattan can consult with Information Specialists at the Official NYC Information Kiosks in Chinatown and at City Hall Park. For more information about Get More NYC: Lower Manhattan, visit nycgo.com/getmorenyc.
Tourism to New York City’s five boroughs reached record levels in 2010, with 48.7 million visitors and $31 billion in visitor spending. NYC & Company remains on track to achieve Mayor Bloomberg’s goal of 50 million annual visitors by 2012. Tourism is the City’s fifth largest industry, supporting 320,000 jobs in the City’s hospitality and leisure sector.
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, go to nycgo.com.
Contact: Tiffany Townsend/NYC & Company 212.484.1270