DOCUMENTARY SHOWCASING NEW YORK CITY'S LGBT CULTURE TO AIR ON LOGO NETWORK
"Out in the City" Highlights Significance of Gay and Lesbian Culture in New York City
New York City (Jan. 13, 2009) NYC & Company, the City's marketing, tourism and partnership organization, in partnership with Logo network, today announced the air date for a new short documentary promoting New York City's dynamic and diverse lesbian, gay, bisexual and transgender (LGBT) culture. The thirty-minute documentary will air Jan. 16, 2009, on Logo, part of MTV Networks, at 7:30 P.M. EST.
"New York City is known as one of the world's most diverse and welcoming destinations," said George Fertitta, CEO of NYC & Company. "This new documentary underscores the significance of the City's LGBT community to the cultural fabric of New York City. Our hope is that through this program, more people will be inspired to visit New York City this year, the 40th anniversary year of the historic Stonewall riots that gave birth to the Gay Rights movement."
The short documentary, developed and produced by NYC & Company, in conjunction with their creative agency of record Bartle Bogle Hegarty (BBH) New York, and directed by George Hickenlooper, features individuals sharing their personal experiences and background history on the LGBT community in New York City while showcasing some of the unique and exciting things to see and do in the City. Individuals appearing include both members and friends of the LGBT community, including Isaac Mizrahi, Cynthia Rowley, Murray Hill, Kate Clinton, Florent and New York City Council Speaker Christine Quinn.
"We are excited to develop this new and innovative content using New York City as the backdrop to showcase the City's important LGBT culture and to invite more people to come experience our diversity and excitement first hand," said Jane Reiss, Executive Vice President and Chief Marketing Officer for NYC & Company.
"This short film was created to showcase the authentic side of New York City's LGBT community while being a compelling, engaging and entertaining story - and, I think the documentary uniquely captures that vision," said documentary director George Hickenlooper.
New York City is home to the largest LGBT population in the U.S., if not the world, and is home to the gay liberation movement, which began in 1969 at the Stonewall Inn in Greenwich Village.
"We are excited to showcase this short film on Logo and on a personal note, it is a privilege to have been included in this documentary that profiles the city that I love," said Lisa Sherman, EVP, General Manager, Logo.
For more information on visiting New York City, go to www.nycgo.com. For information on LGBT travel, click on the "LGBT" section on the home page.
About NYC & Company
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.
Logo is the world's leading ad-supported cable, satellite, online, mobile and digital entertainment network for the lesbian, gay, bisexual and transgender (LGBT) audience, from MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B). Launched in 2005, Logo's cable channel is in more than 35 million homes across the United States and is complemented by a federation of online properties, including LogoOnline.com, AfterEllen.com, AfterElton.com, 365gay.com, DowneLink.com and NewNowNext.com. Logo's content is distributed across all leading download-to-own, streaming and mobile services. The most influential brand for the most influential audience, Logo provides a mix of original and acquired entertainment as well as news, social networking and community building that are authentic, smart, fun, entertaining and inclusive. Logo joins MTV Networks' roster of popular and highly targeted brands which include MTV, Comedy Central, VH1, and Spike TV.
About MTV Networks
MTV Networks, a unit of Viacom (NYSE: VIA, VIA.B), is one of the world's leading creators of entertainment content, with brands that engage and connect diverse audiences across television, online, mobile, games, virtual worlds and consumer products. The company's portfolio spans more than 150 television channels and 350 digital media properties worldwide, and includes MTV, VH1, CMT, Logo, Harmonix, Nickelodeon, Nick at Nite, Noggin, The N, AddictingGames, Neopets, Comedy Central, Spike TV, TV Land, Atom, Gametrailers and Xfire.
Chris Heywood, NYC & Company,212-484-5458
Luis DeFrank, Logo, 212-258-7012
Michael Barrett, Logo