New NYC Merchandise to Debut at American International Toy Fair 2008

NEW NYC MERCHANDISE TO DEBUT AT AMERICAN INTERNATIONAL TOY FAIR 2008

New Sanitation Toy Set to Be Featured at Javits Center from February 17�20

New York, NY (February 13, 2008) NYC & Company, the official marketing and tourism organization for New York City, will be showcasing the newest official NYC merchandise at this winter�s American International Toy Fair 2008. Daron Worldwide Trading, Inc., a City licensee, will be presenting the Pullback �N� Go New York Sanitation Set along with over 20 other officially licensed NYC products at the Jacob K. Javits Center, booth 5514, from February 17�20.

�We are very pleased to be able to show our new officially licensed products at this year�s Toy Fair,� said NYC & Company CEO George Fertitta. �The new toy set reflects our commitment to creating innovative products that represent the best of our City.�

The sanitation set features a toy New York City Sanitation garbage truck and dumpster. The set is expected to sell for $14.99 at < href="http://www.nycshop.com">nycshop.com, the official licensing website for New York City, and will be ready for shipment in mid to late spring.

�The sanitation set is a great way to honor some of the City�s most dedicated and important workers,� said John J. Doherty, Department of Sanitation Commissioner. �Additionally, because these are officially licensed, consumers can rest assured that they are getting only the safest and best products�and that a percentage of proceeds will go back to the City they love."

In addition to nycshop.com, officially licensed NYC merchandise can be found at over 200 retail stores across the five boroughs. A portion of the proceeds from the sale of officially licensed NYC products goes back to promoting and protecting the City.

About NYC & CompanyNYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

Contacts
Kimberly Spell
NYC & Company
tel 212 484 1270
kspell@nycgo.comVito Turso
Department of Sanitation
tel 646 885 5020
vturso@dsny.nyc.gov