PR: News 4 You: Green Weekend

Contacts: Kimberly Spell, NYC & Company, 212/484-1270, kspell@nycvisit.comErnesto Freire, 212/484-1295, efreire@nycvisit.com

NYC & COMPANY AND WNBC'S PERRI PELTZ SHOWCASE A GREEN WEEKEND FOR THE ECO-FRIENDLY FAMILY

�New York City's Marketing and Tourism Organization Creates a Green Weekend Full of Things to Eat, See and Do throughout the Five Boroughs�

New York, NY (July 16, 2007)�On June 25, Mayor Michael R. Bloomberg launched GreeNYC, a consumer education plan to create a greener New York and one of the world's premier eco-friendly large cities. On the July 13 NYC Visit segment on WNBC's News 4 You with Perri Peltz, NYC & Company's Tiffany Townsend highlighted environmentally friendly things to see and do throughout the five boroughs."Sustaining the environment is an important issue both locally and globally," said Townsend. "Mayor Bloomberg has made this a top priority, and we want to encourage New Yorkers and visitors alike to do their part in preserving our great city. In this week's segment, we showcased just a sample of the many environmentally-friendly activities that are enjoyable, but also allow people to make a difference."NYC Visit's featured items this week included Stuyvesant Cove Park, which hosts the Citysol Festival July 12�15, Birdbath, Neighborhood Green Bakery, the Floating the Apple rowing organization and the Dos Caminos restaurant chain. These destinations, like the city, residents and visitors they serve, have made concerted efforts to reduce waste and energy use and integrate environmentally friendly products and practices. For more information regarding New York City's green efforts�along with other ways to help sustain New York City�visit nyc.gov/greenyc."The great thing about going green is that it can be easy and fun, and New York City is a great place to start," said Townsend. "You can grab a delicious organic muffin at one of the Birdbath bakeries and take the L train to Stuyvesant Cove Park to listen to fantastic music in an eco-friendly setting. After that, get some exercise out on the water and finish up your day with a delicious meal at a green-certified restaurant."Stuyvesant Cove Park, located on the FDR Drive at East 23 Street, will be host to Citysol 2007 from July 12�15, 2007. CitySol is a clean-energy-powered festival with live music, interactive art installations, games and workshops.With locations in the East and West Village, the Birdbath, Neighborhood Green Bakery, offers a sustainable store with shelving and countertops made of 100% recycled paper and walls made of wheat in addition to its sought-after organic baked goods. To further encourage green behavior from patrons, Birdhouse offers customers who arrive at the store by bike or skateboard a 25% discount.With half a dozen boathouses, Floating the Apple allows visitors to join their five-man, rowboat-sailboat hybrids along New York City's rivers.Dos Caminos Park, known for its delicious Mexican fare, is also both Green Restaurant Association (GRA) and Golden Apple certified�offering both high-quality food standards and environmentally sustainable practices.For more information on this week's segment and News 4 You, including directions, specials and contact information, visit nycvisit.com/news4you.

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About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.