NYC & COMPANY ANNOUNCES NYC: THE REAL DEAL WINTER, HIGHLIGHTING UNPRECEDENTED VALUE IN JANUARY AND FEBRUARY

Take Part in More Than 200 Offers at the City's Hotels, Attractions, Museums, Theaters, Restaurants, Shops and Tours from January 4 to February 28

New York City (December 17, 2009)—NYC & Company, the City's official marketing, tourism and partnership organization, today announced a promotion to highlight the winter season as a value-added time to visit the five boroughs while taking in the City’s beauty and vibrancy. For two months, NYC: The Real Deal™ Winter 2010 will give visitors and residents access to more than 200 special offers throughout the City's five boroughs at hotels, attractions, museums, theaters, restaurants, shops and tours. The program, which runs from January 4 to February 28, builds on earlier Real Deal promotions this year. A full listing of the deals can be found at nycgo.com/realdeal beginning today.

"New York City offers unprecedented value in January and February," said Jane Reiss, NYC & Company's chief marketing officer. "We encourage New Yorkers and visitors to take advantage of the special deals at our hotels, attractions, museums, shops, restaurants and others while experiencing the City's energy and excitement. Also, lines at museums and attractions will be shorter, giving visitors and residents more space to enjoy the City."

Many of the deals will provide two-for-one incentives, while close to 70 hotels will offer either a $50 hotel bonus on a minimum two-night stay with arrival on a Thursday, Friday or Saturday night, or 50% off a Sunday-night stay for a minimum two-night stay with arrival on a Thursday, Friday or Saturday night. For the first time NYC & Company will launch a bounce-back promotion in which those partaking in a booking pattern outlined above can receive the same bonus or discount when returning to visit in July or August.

Examples of Real Deals:
Hotels offering a $50 bonus for a two-night stay:
InterContinental New York Barclay
SoHo Grand
The Roosevelt Hotel New York

Hotels offering 50% savings on a Sunday rate:
Hilton New York
All five W Hotels in New York City
Nu Hotel Brooklyn
Crowne Plaza LaGuardia Airport Hotel

Other special offers:
Two-for-one admission at Madame Tussauds New York
Buy one caviar service at lunch or dinner, get one 50% off at The Russian Tea Room
Buy one adult ticket, get one 50% off at the New York City Fire Museum
Buy one ticket, get one 50% off at City Food Tours & Events
Buy one adult admission ticket, get one 50% off at The Noguchi Museum
Buy one adult ticket, get one child ticket free at the Staten Island Zoo

Visitors and residents can pick up a savings booklet detailing the program and offers at NYC & Company's Official NYC Information Center at 810 Seventh Avenue (between 52nd and 53rd Streets), in Midtown Manhattan.

About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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for more information please contact Chris Heywood at 212-484-1270 or cheyhood@nycgo.com.