NYC & COMPANY ENCOURAGES NEW YORKERS TO ENJOY LATIN CULTURE IN THE CITY AS PART OF THIS WEEK’S “GO LOCAL” CAMPAIGN

—NYC Bustling with Latin Arts and Cultural Happenings throughout Weekend of August 21—

New York, NY (August 18, 2009)—NYC & Company, New York City’s marketing and tourism organization, today announced its Go Local summer activities for the weekend of August 21. This weekend, residents will have the opportunity to explore the City’s vibrant Latin culture through a variety of free public performances and events showcasing both traditional and modern cultural explorations. The Go Local program provides New Yorkers with suggestions for free and low-cost weekend activities, encouraging them to explore the City's neighborhoods and support its local businesses.

“New York City is one of the most culturally vibrant and diverse cities in the world,” said George Fertitta, CEO of NYC & Company. “This weekend, the works of celebrated Latin artists will be displayed throughout the City’s cultural institutions, at no or low cost to their patrons, and we encourage everyone to take advantage of this opportunity to experience one or all of them.”

NYC & Company has identified a variety of celebrations of Latin culture—including music, photography, dance and art—taking place throughout the City this weekend. Several are highlighted below. Please visit nycgo.com for a full list.

This week’s Go Local highlights:

Salsa by the Sea: Victor Manuelle concert Asser Levy/Seaside Park

This Thursday, as part of the Seaside Summer Concert Series, Victor Manuelle will be performing. His salsa music has topped the charts around the world, and now, along with the Maria Torres dancers, he will be performing at this free concert on Coney Island.

Mazel Tov, Mis Amigos: “The Lost World of Latin-Jewish Sound” concert Damrosch Park Bandshell, Lincoln Center As part of the Lincoln Center Out of Doors festival, the Idelsohn Society for Musical Preservation celebrates the rerelease of the newly remastered 1961 album Mazel Tov, Mis Amigos with a free concert on Sunday. The album features a combination of Latin rhythms and Jewish melodies—an unexpected but enjoyable mix. A group of performers will re-create it live under the musical direction of Arturo O'Farrill and his Afro-Cuban Sextet; special guests include the Antibalas Horns, the Fort Apache Band's Andy Gonzalez and 94-year-old pianist and composer Irving Fields, of Bagels and Bongos fame. The concert starts at 4pm; get there early to secure your spot.

El Ojo de Tu Vecino (The Eye of Your Neighbor) Instituto Cervantes New York

Take an afternoon to enjoy the works of New York City's young Spanish-speaking photographers. The free exhibition, a collaboration of the Aperture Foundation, El Museo del Barrio and the Instituto Cervantes New York, takes an intimate look at the lives of New Yorkers and, at the same time, reflects the significance of Latin culture on their city.

For more information go to nycgo.com/golocal.

About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

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For press inquiries please contact Kimberly Spell/ Carli Smith at 212.484.1270