NYC & Company Extends Online Shop Sale Through December 31

NYC & COMPANY EXTENDS ONLINE SHOP SALE THROUGH DECEMBER 31

—Purchase Licensed New York City Merchandise at Half Price During Final Shopping Days of the Holiday Season—

New York City (December 14, 2009)—NYC & Company, New York City's marketing, tourism and partnership organization, today announced the extension of its half-off sale on all licensed City gear at the official online shop of New York City, nycshop.com, through December 31. As the remaining gift-shopping days wane, City streets and stores are more bustling than ever, with an expected 4.5 million visitors this December. In an effort to help shoppers shorten their gift lists easily and affordably, NYC & Company is offering 50% off regular prices on all signature NYC items through the end of the year.

"Whether you are shopping for kids, friends who like to cook or family members who follow sports, licensed NYC merchandise makes a great gift this holiday season for anyone who loves New York," said George Fertitta, NYC & Company CEO. “Our online shop's sale offers great savings and allows everyone to own a little piece of New York City at an affordable price.”

Merchandise includes men's, women's and kids' T-shirts, sweatshirts and hats as well as replica toy vehicles and play sets. City agencies such as the NYPD, FDNY, Department of Sanitation and the Taxi & Limousine Commission are featured on many keepsakes, which also include souvenir mugs, key chains, magnets and plush toys.

A portion of the proceeds from the sale of licensed City merchandise benefits the City of New York and is used toward programs that further support, protect and promote the five boroughs and City agencies.

For more information on New York City's officially licensed products, as well as shopping ideas from NYC & Company’s NYC gift guide, visit nycgo.com.

About NYC & Company:

NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide.

-30-

Contact: Francisca Ovalle/NYC & Company 212.484.1270